TECH TALK

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Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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8 ways nail techs can keep motivated during lockdown 2.0

By Guest Writer | 11 November 2020

Tina Bell, head of education at Pure Nails, serves up key ways to keep your creativity flowing and spirits high during lockdown 2.0… Here we are, back in lockdown. Once again, I have packed up my salon, moved my nail desk onto my dining room table and taken over whole…

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#NOWTRENDING Tortie hearts by Vanessa Armitage

By Callie Iley | 10 November 2020

Scratch chats with Vanessa Armitage of Nailicious by Vanessa about her love for all things nails and her hopes for the future – and she reveals how to create a tortoiseshell design… I work from home in my tiny little salon. I decided to take the leap into working and…

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TECH TALK: Khristie Marie Lawton of KIKI Nail Bar

By Callie Iley | 7 November 2020

Scratch chats with Khristie Marie Lawton of KIKI Nail Bar about her future aspirations and her love for all things nails… What is it about nails that has you hooked? I love the untapped potential that the nail industry offers – the creativity, career progression, and of course the skills…

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NAIL NOTES & QUOTES by nail artist, Hemi Park

By Alex Fox | 6 November 2020

As I write this blog for Scratch, I’m in the air somewhere above the Pacific Ocean flying back home to California from South Korea. I’ve just spent over two months in its capital Seoul, working with Andrea Park of Nailholic magazine and Nailpro Competitions ASIA-Korea. There’s about 40 passengers on…

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#NOWTRENDING Pastel geometric nail art by Stephanie Yianni

By Callie Iley | 3 November 2020

Scratch chats to Stephanie Yianni of SY Nails about her love for creativity and passion for nail art…. Coming from a creative background, I have adjusted to my new career in the nail industry pretty well. I was previously in roles related to fashion and art, so luckily, nail styling…

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TECH TALK: Katie Baulk of Katie’s Beauty Room

By Callie Iley | 31 October 2020

Scratch chats to Katie Baulk of Katie’s Beauty Room about the next steps in her career and her advice for aspiring techs… What is your all-time favourite nail product? This would have to be CND Shellac. I have used it religiously since 2011 and have never fallen out of love…

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