TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Beauty therapist reaps rewards of Sienna X commission scheme

By Sophie Nutt | 27 September 2020

Over the last three months, Sienna X has been supporting its beauty therapists with its cashback scheme. The scheme offers therapists another revenue stream by retailing Sienna X products to their clients for a discounted price (with a unique code to use at the checkout) and receiving a financial commission…

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TECH TALK: Jess Rose of Jess Rose Beauty

By Callie Iley | 26 September 2020

Scratch chats with Jess Rose, of Jess Rose Beauty in Thrapston, Northamptonshire, about her love for Magpie Beauty and passion for nails. “I’m Jess, I’m 27 and I live in Northamptonshire. My nail career is short and sweet but an incredible journey so far. I have always loved doing nails…

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#NOWTRENDING Smoky lilac marble nails by Jessica Prout

By Callie Iley | 22 September 2020

Scratch chats with Jessica Prout, of Jessica Prout Nails, about her creative flair and love for all things nail art! In 2011, I stopped hairdressing, as it became something that no longer excited me. I had already trained in nails previously so continued my training in nearly all the Georgie…

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From vehicle tech to nail tech: Louise Dennis shares her career story

By Alex Fox | 22 September 2020

Blending a man’s world with a woman’s most of her working life, gives mobile nail tech and freelance educator, Louise Dennis of LouD Nail Design in Colchester, a unique perspective on life and a strong opinion on government thinking and direction during the 2020 corona crisis. After deciding A Level…

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TECH TALK: Natasha Jasmine Payne of NailsBloodyNails

By Callie Iley | 19 September 2020

Scratch chats to Natasha Jasmine Payne, of NailsBloodyNails, about her love for her job as a nail tech and the endless creativity in the industry…   What is it about nails that has you hooked? I absolutely love that no set will be the exact same as the last, and…

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Nail art: Floral expressionism with Anna Sikora

By Alex Fox | 15 September 2020

Creating Realistic Flowers with Anna Sikora Clients can’t seem to get enough of flower designs. So, with this in mind, the latest course to join the Beauty2Trs nail menu is with Anna Sikora. Anna’s course showcases the creation of a bouquet of floristic decorations that are currently proving popular among…

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