TECH TALK
Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…
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Nail techs with psoriasis reveal what life is like with the skin condition
Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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Lily Snape, of Beauty Bungalow, shares her passion for one-to-one teaching with Scratch, as well as elaborating on her love for free-hand nail art… I have been in the industry for a total of seven years. I started at college where I qualified in Level 2 & 3 Nail Technology.…
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Scratch catches up with Georgina Ironside of Ginalicious Nails about her life as a nail tech and the importance of personal growth… What is your all-time favourite nail product? My all-time favourite nail product would be Candy Coat – Bubblegum Clean, Prep + Wipe, not only because it smells…
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Discover who’s behind the handiwork at the Dream Nails chain of salons with an insight into its staff members… Roseline – Dream Nails Loughton How did you get into nails? By accident. My aunt opened her nail salon in Roman road and I started as a Saturday girl. How long…
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Ellie Rama, of Nails With Ellie, chats to Scratch about her love for the nail industry and her passion for creativity… I’ve been interested in doing nails ever since my teens. I started out by doing nail art on my friends and family, decorating their nails with funky designs. When…
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Scratch chats with Sharnleigh White of Nails by Sharnleigh about her love of nail art and hopes for the future. After years of working in all different types of jobs and always doing nails without being properly taught, I finally made the decision to enrol in college when I…
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Nail artist, educator and competition judge, Paulina Mucha, chats to Scratch about her career story, passion for teaching and goals for the future… My journey into the nail industry In 2015, I decided to move to London in the U.K. to become a nanny and study psychology. Soon, I learned about the popularity of…
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