TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Aug 25 low res scratch cover

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Nikki

#NOWTRENDING Peach & gold foil nails by Nikki Patterson

By Callie Iley | 4 August 2020

Nikki Patterson of Eat Sleep Polish, chats to Scratch about her career, hopes for the future, and how to create this perfectly peachy design… “I have been doing nails for four years and work from home in my little nail room, having trained in gel polish, acrylic, hard gel and…

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Britney tokyo instagram

Britney Tokyo on how social media helped boost her career

By Sophie Nutt | 2 August 2020

LA-based celebrity manicurist & Scratch columnist for 2020, Britney Tokyo reveals how social media helped boost her career… Before moving to the U.S., I worked as a nail artist in Tokyo and I felt such a large gap in the reality of advanced Japanese nail art and the lack of…

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Eloise oakes

Tech Talk: Eloise Oakes of Elle’s Gels & Beauty

By Callie Iley | 1 August 2020

Scratch chats to Eloise Oakes of Elle’s Gels & Beauty in Hertfordshire about her journey as a nail tech and the next steps in her career… “I found my love for nails as a child aged around seven or eight. I used to play around with my mum’s nail polishes…

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Nova nails

Nail tech launches clothing & product line in lockdown

By Sophie Nutt | 31 July 2020

Jaki Logan, of Nova Nails, found inspiration within the weeks of lockdown in order to keep her business alive by launching Break Hearts, Not Nails – a clothing and product line for both professionals and consumers alike. “I started doing nails around three years ago,” explains Jaki. “I was approaching…

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Holly sutherland

Nail tech turns her hand to building NHS ventilators during pandemic

By Helena Biggs | 23 July 2020

From crafting nail styles to building ventilators: Holly Sutherland put her time away from the nail desk to excellent use when she responded to an advert by Ford Cars. The founder of Nails by Holly in Thurrock, Essex, found herself out of work from mid-March to July when the coronavirus…

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Katie butler truro

Nail students showcase sustainability themed competition creations

By Guest Writer | 22 July 2020

Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, reveals how her students have been learning & developing their skills during lockdown… It has been a turbulent year for the nail industry, however my part-time nail students have excellent throughout lockdown and created some…

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