TECH TALK
Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…
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Nail techs with psoriasis reveal what life is like with the skin condition
Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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Multi award-winning nail technician, Karen Brown, reveals how she has been adapting to the UK lockdown as a result of Covid-19… Hello to all of my nail kings and queens! I hope you are all doing OK in these confusing times. Today I am talking about adapting to our surroundings.…
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Scratch catches up with Christina Fitzgerald, manicurist and brand owner, to discover her career story so far and more about the Australia-based Christina Fitzgerald brand… You began in the beauty industry as a manicurist, why did you decide to launch the Christina Fitzgerald brand? When I started my career 36 years ago, manicuring…
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Scratch learns more about the career story of talented nail artist, Jessica Hinds of Polished by Jess Leeds… How did you get into the nail industry? Stepping into the nail industry for me was, believe it or not, a huge weight off my shoulders. In 2016 I had just had my second child…
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We want to see the designs trending on your social media pages! Kelly Scothorn, of As Pretty As. Nails by Kelly, reveals mix and match looks have been popular with her clients. “I think this design has been popular as a lot of us, whether we are nail techs or…
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We want to see what you’re wearing on your nails! Hannah Leahy, of Too Glam To Give A Damn, wears a sheer nude nail look with gold accents. “I created this design using Magpie Beauty products. I just love a simple design on myself and wanted to use my favourite…
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Jayne Masters, nail technician and founder of Cosmedicure, reveals how training in medical nail reconstruction can benefit your business… “As a trained nail technician, I have always had a great client base for pedicure services, however I soon wanted to learn more and take my business that step further. Having…
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