TECHNIQUE

Michelle brookes waxing

Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary

By Michelle Brookes | 11 June 2025

Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…

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The history of nail colour & design: everything you need to know

By Lilly Delmage | 1 June 2025

Nail colour and design have become one of the most popular outlets for creativity and self-expression within the beauty industry. But where did it all begin, and how has it evolved over time? Here’s Scratch‘s deep dive into the history of the industry… 1920s & 1930s According to research revealed…

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Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Halo polibuild 1200

How-to: Halo PoliBuild overlay on natural nails

By Guest Writer | 24 December 2020

The team at Pure Nails reveals more about Halo’s PoliBuild and how to apply to natural nails to create strength… Some of you may have heard of this system, however others may be asking ‘What is Polibuild?’. Halo PoliBuild Precision Gel combines the benefits acrylic and hard gel to create…

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Halo easibuild pure nails

How-to: Halo Easibuild overlay on natural nails

By Guest Writer | 18 December 2020

The team at Pure Nails reveals how to build strength and enhance the natural nail with Halo’s EasiBuild… Step 1: Prep Prep work is vital and should never be rushed, taking 10-15 minutes to complete. It helps ensure that the product will adhere to the natural nail by eliminating any…

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Full coverage tips

How full coverage nail tips have grown my business

By Scratch Staff | 1 December 2020

Scratch chats to Millie Donovan, brand ambassador for SNA Professional & owner of MBeauty, about how the full coverage Quick Tips system has helped her business bloom. How have quick tips changed my business? I have been a nail tech for just under two years now and I first qualified…

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How to make the most of Halo Create nail art products

By Guest Writer | 20 November 2020

Tina Bell, head of education at Pure Nails, divulges info about the Halo Create nail art range and how you can make the most of the products to dazzle and delight clients… Halo Create launched just in time for lockdown 2.0; an ideal time for us to experiment with nail…

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Halo pure nails gel polish application

Back To Basics: 3 steps to ensure your gel polish goes the distance

By Guest Writer | 16 November 2020

At Pure Nails, we think that Lockdown 2.0 is the perfect time to go back to basics and perfect your core skills; namely how ensure a chip-free, durable finish. Step 1: Preparation Cuticle work: This step is vital in the application of flawless gel polish. Gently push back the cuticle…

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Beauty2trs Spices Up Colour Theory

By Alex Fox | 12 November 2020

The latest course to be on offer with Beauty2trs is Color Your Nail Art by Nancy Janssen. “Colour is a power, which directly influences the soul of every nail artist and all nail art work,” comments Nancy. “Even the most simple looking nail art can look incredible with the right…

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