TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Katie barnes

WARWICK TECH reaches final 12 in worldwide nail competition

By Helena Biggs | 11 December 2017

Scratch blogger, nail artist and educator, Katie Barnes, has been shortlisted as the only UK finalist in NAILS magazine‘s Next Top Nail Artist competition. Now in its fifth season, NAILS Next Top Nail Artist is open to techs all over the world and sees contestants undergo a rigorous screening process after…

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Amy clarke

WHAT I’M WEARING: Amy Clarke, Studio ‘A’ Beauty

By Sophie Nutt | 10 December 2017

We want to see what you’re wearing on your nails! With just two weeks to go until Christmas Eve, Amy Clarke, of Studio ‘A’ Beauty, is spreading some festive cheer with these seasonal nails. “I created these nails based around Christmas and my favourite colour. I prefer my nails to all…

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Natalie’s nails and beauty limited, doddinghurst

SALON IN THE SPOTLIGHT: Natalie’s Nails and Beauty Limited, Doddinghurst, Brentwood, Essex

By Kat Hill | 6 December 2017

Finally in a home of its own, Natalie Martin’s beauty business is thriving. Originally established in Natalie’s kitchen, the new specially-created log cabin salon in her garden allows Natalie to offer the bespoke services to her close-knit group of clients. “I live in a small village,” Natalie explains. “The majority…

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Jodie walley

#TRENDINGTUESDAY Jodie Walley, Jodie Walley Nails

By Sophie Nutt | 5 December 2017

We want to see the designs trending at your nail desk! Jodie Walley, of Jodie Walley Nails, revealed that aquarelle-style designs has been requested over and over again by her clients. “I think this particular design has been so popular as I showcased a rose pattern on my own nails and,…

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Rachell ward

WHAT I’M WEARING: Rachell Ward, Abstract

By Sophie Nutt | 3 December 2017

We want to see what you’re wearing on your nails! Rachell Ward, of Abstract Mails, created a pre-Christmas nail look which a chic burgundy and gold look perfect for the party season. “I used Kiara Sky Dip Powder in Pure White with Winter Wonderland over the top on the middle finger. For…

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The boutik salon

SALON IN THE SPOTLIGHT: The Boutik Salon, Plymouth

By Kat Hill | 29 November 2017

Recently refurbished, The Boutik Salon has evolved over the years to hone its client experience.“Originally started in 2009 as a nail salon in Plympton, Plymouth, The Boutik Salon has grown and expanded its range of services and treatments covering all aspects of hair, beauty, nails and lash,” reveals owner Abigail…

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