TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Lauren holmes

#TRENDINGTUESDAY Lauren Holmes, Nailed It Beauty

By Sophie Nutt | 28 November 2017

We want to see the designs trending at your nail desk! Lauren Holmes, of Nailed It Beauty, revealed that foils have been very popular with her clients recently. “Foils have been in demand lately because they’re just so simple yet so eye-catching that my clients are going mad for them. “Creating this look…

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Sara wilfred

WHAT I’M WEARING: Sara Wilfred, Sara’s Nail Boutique

By Sophie Nutt | 26 November 2017

Staying true to the festive season, Sara Wilfred, of Sara’s Nail Boutique, created this merry mani for herself using Lecenté glitter. “I thoroughly enjoyed doing this set of Acrylic sculpt enhancements. Sculpting is my favourite because I love the elegant shapes that can be achieved. “To create these beauties I…

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D's nail parlour

SALON IN THE SPOTLIGHT: D’s Nail Parlour, Leek, Stoke-on-Trent

By Kat Hill | 22 November 2017

Located in historic Leek, Stoke-on-Trent, D’s Nail Parlour is a charming addition to bustling market town. Drawing inspiration from its surrounding, the salon’s décor is harmony with its building’s heritage. “The building was built in 1515 and retains many original features,” reveals owner, Donna Billings. Cosy with its warming wood…

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Diana pajeva

#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art

By Sophie Nutt | 21 November 2017

We want to see the designs trending at your nail desks! Diana Pajeva, of Diana’s Nail Art, revealed that reds are increasing in popularity as Christmas draws ever-closer. “With the upcoming holiday season, red is becoming more and more popular among my clients. The colour red adds some brightness and pops…

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Emma atkinson

WHAT I’M WEARING: Emma Atkinson

By Sophie Nutt | 19 November 2017

Emma Atkinson gave her nails some TLC with this glamorous mani, perfectly fitting with the festive season. “I sculpted a thin layer of clear acrylic using NSI Attraction Crystal Clear Powder on all of the nails and pinched. I then created the extended nail bed with NSI Attraction Peach Blush…

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Claire's cabin nails & beauty, dorset

SALON IN THE SPOTLIGHT: Claire’s Cabin Nails & Beauty, Dorset

By Kat Hill | 15 November 2017

Calm and cosy, the aim of Claire Parrett’s salon is to create an inviting space for her clients to indulge in. Based from a cabin in her back garden, the salon is the result of Claire’s hard work and ambition for a career in the beauty industry. “My cabin has…

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