TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Emma clark

#TRENDINGTUESDAY Emma Clark, Emma Louise Nails & Beauty

By Sophie Nutt | 14 November 2017

We want to see the designs trending at your nail desks! Emma Clark, of Emma Louise Nails, Makeup & Beauty, revealed that autumnal floral designs has been popular with her clients recently – matching high street fashion trends. “This design has been very popular this autumn as floral patterns are huge…

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Sherrine jermy

WHAT I’M WEARING: Sherrine Jermy, Sherrine’s Sparklies

By Sophie Nutt | 12 November 2017

Sherrine Jermy, of Sherrine’s Sparklies in Mansfield, incorporated the popular cat eye effect into her nail design for an understated glam look. “I sculpted these nails with Milan from Ink London’s Acylink range, mixing in with the brand’s Additions Bonnie. I used Indigo Nail’s Cat Eye Gel Brush in Game Over for…

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Enhanced by hannah

SALON IN THE SPOTLIGHT: Enhanced by Hannah, Tipton

By Kat Hill | 8 November 2017

“Life is for living,” Hannah Bell states, “Grasp what makes you happy.” Living by those wise words, Hannah is living out her ambition with the recent opening of her salon. Having been diagnosed with breast cancer a few years ago, Hannah had to overcome some personal challenges. “This a new…

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Keron finney trending tuesday

#TRENDINGTUESDAY Keron Finney , Fin-esse Hair, Nails and Beauty

By Sophie Nutt | 7 November 2017

We want to see the designs trending at your nail desks! Keron Finney, owner of Fin-esse Hair, Nails and Beauty revealed that the marble effect nail design has been popular with her clients recently. “The design was achieved by double or triple dipping the acrylic bed and using it wet,…

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Tricia rennie nails

WHAT I’M WEARING: Tricia Rennie

By Sophie Nutt | 5 November 2017

We want to see what you’re wearing on your nails! Tricia Rennie created these nails after being inspired by her favourite nail tech. “I created these nails using The Glitter Fairy diamonds and multi cut glitters with the CJP acrylic range. One of my favourite nail tech is Lucy Fell,…

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Sarah painter trending tuesday

#TRENDINGTUESDAY Sarah Painter, Glamour Beauty Salon

By Sophie Nutt | 31 October 2017

We want to see the designs trending at your nail desks! Sarah Painter, owner of Glamour Beauty Salon, has revealed that her clients have been asking for chic greys and baby boomer nails. “Everyday, clients as me for a nail look that ‘goes with everything’, and this is it! This twist…

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