TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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With big career dreams and a lifelong passion for nails, Susan Steel shares her nail journey & reveals her hopes for the future of Susan Steel Nails… “I’ve always loved nails and beauty from a young age, but I never realised that it would be my dream career until I…
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Inspired by her love for the hue, Laura Ann Francis’ cosy salon has a pink palette running throughout, using her decor to create a ‘home away from home’ for clients to enjoy. “Pink has always been my favourite colour,” Laura explains. “It was a no-brainer that the salon was going…
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A lover of all things bright, bold & outrageous, Sevenoaks-based nail artist, Lilli Pullman, reveals the details of her creative endeavours & shares her plans for the future of Lilli Paintz… Heading straight to college to complete her NVQ’s in Levels 2 and 3 upon leaving school, Lilli jumped headfirst…
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Eclectic, inclusive and filled with talented pros, GOOSE’s doors were opened in 2019 by Arabella Wildgoose, a hair & beauty specialist whose training began in 2005. Since her initial training, Arabella has continued to collect an array of qualifications in her time in the industry, seeking training in nails, lashes,…
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York-based nail artist, Alex Hilton of By Alex details what she loves most about the nail industry and shares her plans for the future of By Alex… “I’ve always had an interest in the beauty industry,” Alex remembers. “From the young age of about 11 years old, I would ask…
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