TECHS & SALONS

E-file rings of fire prevention

What are rings of fire on nails & how can they be avoided?

By Jess Watts | 7 December 2025

Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike fear into the hearts of nail techs and clients alike, but what causes them and how can they be avoided? “Rings of fire appear as red rings on the nail…

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CMB Studio, Kent

Inside the Kent nail studio where calm meets creativity

By Jess Watts | 24 November 2025

Chloe May Boyce began her beauty career 12 years ago, training at her local college. Over a decade later, she is a successful nail artist & educator who has worked with Vogue and at London Fashion Week, and she owns home salon, CMB Studio. Scratch spoke to Chloe about what…

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Social media video creation tips

How to make your social media videos more watchable – a guide for nail artists

By Guest Writer | 23 November 2025

Nail content creator, Zoya Mac, shares what makes a social media video watchable, and how you can elevate your posts… Creating engaging video content is about more than producing aesthetically pleasing clips. You need to keep people watching. Picture this: your nail desk is set up, the nails are prepped…

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Dec 2025 low res scratch cover

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Alice Nali nail tech talk feature

Nail Tech Talk: Meet Alice Nali, Scratch Stars Nail Stylist of the Year 2023

By Callie Iley | 24 September 2023

Get to know Italian-born Alice Nali, Scratch Stars Nail Stylist of the Year 2023, who shares her nail story, journey to success & future goals… Alice Nali first visited a nail salon around the age of 10, and fondly remembers the range of colours and glitters displayed on the shelves.…

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Townhouse knightsbridge

Salon in the Spotlight: Townhouse, Knightsbridge, Scratch Stars Awards winner

By Rebecca Hitchon | 23 September 2023

Following Townhouse, Knightsbridge’s second consecutive Nail Salon of the Year win at the Scratch Stars Awards 2023, founder & creative director, Juanita Huber-Millet, shares what the win means to the team and what to expect from the salon brand in future… Townhouse has become a familiar face at the Scratch…

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CHLOE Web newsfeature template 1200x800px 2023 09 21T170418.926

Salon in the Spotlight: Blackheart Beauty, North Shields

By Chloe Randall | 21 September 2023

After working in the beauty industry since 2004 and training with Kirsty Meakin, Emily Ferguson and other prestigious nail techs, Tara Stephenson opened her dream salon in 2020 but sadly it was closed due to the pandemic. Now, she has transformed her spare room into her own nail sanctuary with…

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Ella vivii

Tech Talk: Meet Fashion Week nail stylist, Ella Vivii

By Rebecca Hitchon | 20 September 2023

The story behind Ella Vivii’s introduction to the nail industry is a heart-warming one. Her mum, Charlotte Burgess, owns a nail and beauty salon, educates and is a session stylist, so Ella grew up around nails. “But I was always more interested in fashion and studied Styling & Production at the…

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Omega Nails in Pontypool

Salon in the Spotlight: Omega Nails, Pontypool

By Callie Iley | 14 September 2023

Wanting to create a space for herself and her clients to unapologetically be themselves, Tan Adams drew inspiration from tattoo shops for her salon’s alternative styling. “I want my space to feel like a haven for people who struggle to fit into mainstream spaces. Growing up, I was convinced that…

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Maddi Cook price calculator

Keen to boost your profits? Salon expert shares pricing calculator & course for beauty pros

By Helena Biggs | 11 September 2023

Are you struggling to calculate your outgoings and wondering why your sums are leaving you short each month? Try the handy pricing calculator and course from Maddi Cook, a salon business expert & owner of Boss Your Salon. Maddi, a finalist in the 2023 Scratch Stars Awards for Services to…

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