TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Salon in the Spotlight: Nails by Emma B, Haddenham, Cambridgeshire

By Callie Iley | 4 May 2023

After achieving her dreams when transforming her garage into a tranquil salon space, Emma Blakeman shares her love of providing a personal, one-to-one service to clients at Nails by Emma B in Haddenham, Cambridgeshire. Emma began her training in 2015 with The Beauty Academy in Cambridge, following the birth of…

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Meet The World’s Star Nail Artist shortlist: KATY POTTLE, UK

By Carter Rogers | 3 May 2023

Katy Pottle is a nail pro from the UK, residing in Spain, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? I have been working in the…

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Meet The World’s Star Nail Artist shortlist: FROUKJE GROENENDIJK, The Netherlands

By Carter Rogers | 3 May 2023

Froukje Groenendijk is a nail artist from The Netherlands, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? The first time I came into contact with artificial…

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Meet The World’s Star Nail Artist shortlist: ERIN PASCHKE, USA

By Carter Rogers | 3 May 2023

Erin Paschke is a nail stylist from Oregon, USA, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? I’ve been doing my own nails since I…

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Nail Tech Talk: Tayla-Rose McBride of TaylasDream

By Callie Iley | 29 April 2023

Freehand artist, Tayla-Rose McBride, shares the motivation behind swapping tattoo ink & needles for gel products & brushes. Pontypool-based nail stylist, Tayla-Rose McBride, has been a vivid dreamer with an interest in art for as long as she can remember. The former tattoo artist has, in recent years, used her…

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Salon in the Spotlight: Gelledbygeorgia, Evesham

By Carter Rogers | 27 April 2023

Georgia Chamberlain opened the doors to her salon in August 2022 after quitting her teaching job of 5 years. “Creating pretty nails for myself was a hobby of mine, but a job I’d only ever dreamed of. The Nail Tech Org made my dream a reality when I enrolled on…

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