TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
Lover of minimalist nail designs, builder gel manicurist Yina Hurtado of Ginahbeauty shares her passion for the nail and beauty industry with Scratch. Yina’s passion for nails started at a young age, doing the nails of family members as a hobby as a teenager. It wasn’t until lockdown that she…
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Nail art specialist, Hazel Martin of Nail Creations by Hazel, shares her home salon set-up, revealing how she’s styled the space to suit her home. “I always knew I wanted to go into this industry, so went straight on to college after I finished my GCSEs,” Hazel remembers. “I originally…
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Scratch Stars Nail Salon of the Year 2022, Townhouse, has expanded its franchise with its first stand-alone salon outside of London. Bringing its luxury manicures and pedicures, modern interiors and seasonal nail styles to Surrey, Townhouse Guildford is located in the heart of town in the Tunsgate Quarter, situated among the…
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Natural nail specialist & mother of two toddlers, Sophia Stanley, reveals her child-friendly nail space and why adding a play area has enticed a greater clientele. Affectionately titled ‘Mama Mani Nails’, Sophia Stanley’s business operates from her home in Walsall, with a focus on services that can be enjoyed by…
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Lilly Rose Spelman has always had close ties with the beauty industry, having spent six years working for top beauty brands including Chanel, Estée Lauder, Urban Decay and GHD, but her end goal was always to own her own business. “I took some time out of the beauty industry to…
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Anita Chahal of Anita Chahal Creative Designer Nails, North Wales, shares how she created this enchanting, extreme length design and its romantic inspirations. The talented tech, who has been in the nail industry for 23 years, is an educator for Nail & Beauty Excellence (NBE). At Nailympia London 2022, she…
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