TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Salon in the Spotlight: Angelic Nails by Emmie, Maesteg, South Wales

By Callie Iley | 26 January 2023

Maesteg-based nail tech, Emmie Williams, showcases her Y2k-inspired salon space, Angelic Nails by Emmie. Emmie Williams initially undertook her nail training in Ireland with Crystal Nails, qualifying in 2014, then taking a refresher course in 2021 with Plymouth-based nail educator, Kirsty Parker. She set up her own salon space for…

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Nail Tech Talk: Georgia Rose of Georgia Rose Nails

By Callie Iley | 21 January 2023

Builder gel manicurist, Georgia Rose of Georgia Rose Nails, chats to Scratch about her love for the nail community and her advice for aspiring techs. After nearly five years of offering gel, builder gel and acrylic services, Georgia Rose opted to fully emerge herself in builder gel in 2022, specialising…

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Salon in the Spotlight: North Salon & Training Academy, Hartlepool

By Callie Iley | 19 January 2023

Scratch shines the spotlight on nail, hair and beauty salon and training academy, North, based in Hartlepool. Caroline Dean began her nail training in 2000 at her local college, qualifying in 2001. She has continued to pursue education throughout her time in the industry since, seeking both treatments and educator…

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Nail Tech Talk: Abbie-Lea Elliott of Able Nails 

By Callie Iley | 14 January 2023

Cardiff-based tech, Abbie-Lea Elliott, completed her training in March of 2021, dedicating her time throughout lockdown to practise. “I trained on the first course that opened up after Covid, and it was the best decision I’ve ever made,” Abbie smiles. “I love anything weird and wonderful when it comes to…

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Salon in the Spotlight: Ballerina Beauty, Leeds

By Callie Iley | 12 January 2023

Aggie Saruna qualified as a nail technician in 2013, working on a mobile basis and in various salons during the first two years of her career, before setting up a space in her living room in 2015 to work from. In April 2022, Aggie had her beauty shed built at…

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Nail Tech Talk: Trick Or Treat Nails

By Callie Iley | 7 January 2023

Alana of Trick Or Treat Nails chats with Scratch about her unique, horror-inspired nail style, and reveals her aspirations for 2023… Southampton-based tech, Alana of Trick Or Treat Nails, completed her training from home throughout the lockdowns via zoom. “Training online was so much harder to do, as there’s no…

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