TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Nail Tech Talk: Alyssa Fronce of Alyssa Nail Tech

By Callie Iley | 3 September 2022

Alyssa Fronce chats to Scratch about how she keeps up with industry trends and her favourite personal bespoke nailcare regime, principles & styling… “I love doing nails because I’m super artistic and it’s a great outlet for me,” Alyssa beams. “I also love that I get the opportunity to make…

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Salon in the Spotlight: Nail Creations, Lincolnshire

By Callie Iley | 1 September 2022

Nail Creations was established in 2007 above a hair salon in Market Harborough, Leicestershire by Dannii Webster, who relocated to Lincolnshire in 2020 to be closer to her family. “I’m always going on courses to better myself and my salon,” Dannii shares. “I’m currently planning a 3 day trip to…

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Nail Tech Talk: Rebecca Mackie of RMNAILTECH

By Callie Iley | 27 August 2022

Rebecca Mackie of RMNAILTECH chats with Scratch about why she loves tekking and her hopes for her future in the industry…  “I always tailor my nail art to my clients requests, I so have a wide ranging style,” Rebecca shares. “However, my signature nail style is definitely hand painted mix…

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Salon in the Spotlight: Scratch Nail and Beauty Salon, Stourbridge, West Midlands

By Callie Iley | 25 August 2022

Since its opening in 2004, salon owner Chantal Chambers has grown and developed Scratch Nail and Beauty Salon to a team of seven, with four nail techs, including Chantal, Cassie, Elise and Eve; two beauty therapists, Jen and Lucy; and nurse practitioner, Natalie. “All of the team get on so…

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My Other Life: Nikki Boulton of Nails by Nikki Boulton

By Callie Iley | 25 August 2022

Scratch chats to Nikki Boulton, a nail pro who’s busy juggling her nail career alongside a very different role… Session manicurist, Nikki Boulton, started a second business; creating beautifully shaped wax crayons for children, while the nail industry was under lockdown restrictions. Initially keeping her venture under wraps, ColourMe Lincoln…

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Salon in the Spotlight: Beauty By Mollie Mae, Wetherby, West Yorkshire 

By Callie Iley | 18 August 2022

Initially working from the conservatory at her mums house and enjoying the convenience of working from home, Mollie Mae Hiles had to rethink her set up after only four months in business. “My mum was diagnosed with Dementia and sadly had to move to a care home. This meant I…

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