TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
Scratch chats to Georgina Duffy of When Beauty Calls By Georgina about her love for nails and her top nail art and industry tips… What inspired you to enter the nail world? I have always enjoyed getting creative and having my nails done, but I thought that hairdressing was my…
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After working in the commercial sector for the majority of her career, Sarah Heath realised her passions lay elsewhere. “I fell out of love with recruitment, and had no happiness or passion in my career. Working with my husband was a strain on our marriage at times. It just didn’t…
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Scratch chats to Kelsey March of KelseyMarchNails about finding inspiration for nail designs and the progress she has made since starting in the industry… It’s the endless possibilities and creativity that has me hooked on nails, I love that there’s always something new to do. I would say my signature…
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In 2007, Sarra Birrell set up her salon in Cheshire, establishing a thriving nail and beauty business. However, lockdown had a negative impact on her business. “I took the very difficult decision to close after 14 years. As sad as it was, there was a silver lining – I had…
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Scratch chats to Kerrie Louise of Nzuri Nails & Training Academy about the importance of investing in training and finding your inspiration… I love being a part of a client’s nail transformation journey. Going from a simple starting point to achieving their ultimate nail goals. I love helping them to…
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Toni Rodway started her nail career in 2003 after offering to be a model for a friend doing a local nail course. She then attended the course herself, convinced the salon owner to take her on as an apprentice and eventually took over managing the salon. “I decided to move…
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