TECHS & SALONS

Lilly web newsfeature lead 1200x800px 165

Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

Read More
Lilly web newsfeature lead 1200x800px 163

Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

Read More
Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

Read More
Mar25 Low Res Cover For Web 600

Read the latest issue

lucy greenman header pic

NAIL TECH TALK: Lucy Greenman of Nails by Lucy Greenman

By Callie Iley | 15 January 2022

Scratch chats to Lucy Greenman of Nails by Lucy Greenman about the importance of hard work and her future career goals… Everything about nails has me hooked! I think my favourite thing about nails is how much personality these tiny designs can hold. There’s nothing better than a client telling…

Read More
nail knowledge

Marian Newman reflects on 12 months of the NailKnowledge programme

By Guest Writer | 13 January 2022

Marian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format,…

Read More
jessica hales header pic

Salon in the Spotlight: Nails by Jess Hales, Bures, Essex

By Callie Iley | 12 January 2022

In June 2021, Jessica Hales set up her beauty room within a salon in a village in Essex, giving up her full-time job as a beauty therapist to pursue her own business alone. “A lot of people questioned my choice of starting my own business during the pandemic, but for…

Read More
stacey bennett header pic

Salon in the Spotlight: Bennett Beauty, Reading

By Callie Iley | 5 January 2022

Stacey Bennett has been a nail technician and beauty therapist since 2006, working in several different salons and spas throughout her time in the industry. “I decided to venture out on my own finally after all the years I’ve been doing nails. I’m extremely lucky that I have a loyal…

Read More
callie web newsfeature template 1200x800px

Salon in the Spotlight: Mils Does Nails, Cheltenham, Gloucestershire

By Callie Iley | 29 December 2021

Prior to April 2021, Millie Hegarty was doing nails from her home on a part-time. “I decided to begin working full time on a self employed basis. I started renting a room in a salon which was lovely, but I always knew I wanted to have my own premises, I…

Read More

IV KULTURE nail brand sales serve to support 2% Black Nail Tech Initiative

By Emma Hobday | 26 December 2021

Scratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail tech community and why they created The 2% Black Nail Tech Initiative… How did your business journey begin? We started…

Read More