TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
Read MoreSuffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
Read MoreNail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Scratch chats to Lucy Greenman of Nails by Lucy Greenman about the importance of hard work and her future career goals… Everything about nails has me hooked! I think my favourite thing about nails is how much personality these tiny designs can hold. There’s nothing better than a client telling…
Read MoreMarian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format,…
Read MoreIn June 2021, Jessica Hales set up her beauty room within a salon in a village in Essex, giving up her full-time job as a beauty therapist to pursue her own business alone. “A lot of people questioned my choice of starting my own business during the pandemic, but for…
Read MoreStacey Bennett has been a nail technician and beauty therapist since 2006, working in several different salons and spas throughout her time in the industry. “I decided to venture out on my own finally after all the years I’ve been doing nails. I’m extremely lucky that I have a loyal…
Read MorePrior to April 2021, Millie Hegarty was doing nails from her home on a part-time. “I decided to begin working full time on a self employed basis. I started renting a room in a salon which was lovely, but I always knew I wanted to have my own premises, I…
Read MoreScratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail tech community and why they created The 2% Black Nail Tech Initiative… How did your business journey begin? We started…
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