TECHS & SALONS

BFLY salon in Derby

The Derby beauty salon where clients & staff are ‘one big family’

By Jess Watts | 24 August 2025

Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south of Derby city centre, was converted from a tattoo parlour to a luxurious relaxation hub in 2024, spearheaded by owner, Holly Asamoah. The salon space is reflective of Holly’s preferred…

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Michelle brookes scratch stars educator of the year 2025

Scratch Stars Educator of the Year 2025 shares secrets to nail industry success

By Jess Watts | 21 August 2025

Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…

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Jade fox nail tech with moebius syndrome

Norwich nail tech: finding success with a rare neurological condition

By Guest Writer | 20 August 2025

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…

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Dream nails grants

Covid-19 SALON TALK: How I have embraced govt business grants

By Guest Writer | 25 January 2021

Thanh Vu, managing director of four Dream Nails salons, shares how she has made the most of financial support from government – and navigated obstacles – during the coronavirus pandemic… Coronavirus brought unprecedented challenges to businesses and while it has presented numerous opportunities, financial prudence, financial planning and financial support has…

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Julia armstrong scratch snap

WINNER ANNOUNCED: Scratch Snap January

By Kat Hill | 25 January 2021

The winner of Scratch’s monthly nail art challenge has been announced as Julia Armstrong. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January & created nail designs inspired by ‘Purple Positivity’ in the bid to win a prize from Purple Professional. Judged by Scratch‘s…

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Salon in the Spotlight: Frankie Alice Nails, Congleton, Cheshire

By Kat Hill | 20 January 2021

When Francesca Alice Nield was furloughed last year from her job in the hospitality sector, she took the chance to pursue her dream career and set up her own studio. “I had previously trained with Nails By Annabel, so I used the first lockdown to create my work space,” Francesca…

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#NowTrending: Pretty pastel cloud nails by Rebecca Marie

By Callie Iley | 19 January 2021

Scratch chats to Rebecca Marie of The Nails Coven Studio about her journey into the nail industry and how she created this pretty pastel cloud nail design… My journey as a nail technician started in 2018. I was never one to get my nails done until the holographic trend came…

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Tricky client headache canva

How to tackle tricky beauty clients | The Beauty Bloggers

By Guest Writer | 19 January 2021

The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, share their tips for tackling tricky & demanding salon clients… Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate…

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TECH TALK: Yndaly Neimanis of Lee Beauty Studio

By Callie Iley | 16 January 2021

Scratch finds out more about nail tech, Yndaly Neimanis of Lee Beauty Studio as she unveils her plans for the future. I have been doing nails since 2000 and have four to five bookings for manicures in a normal day. I am always looking for inspiration or soothing myself by…

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