Instagram to roll out Story sticker to support small businesses

By Kat Hill | 17 April 2020

Instagram has revealed a new sticker for its Story function to help support small businesses in the Covid-19 crisis. Ideal for nail & beauty businesses and local salons, the new function will make it easier for users to discover gift cards online and encourage customers to make purchases through business’…

Kure Bazaar Paris adds plant pigments to nail colour

By Scratch Staff | 17 April 2020

Kure Bazaar Paris‘s four-piece spring/summer 2020 nail collection features plant pigments in its formula. Created using elderberries, radishes and sweet potatoes, the four delicate shades are: Rose Quartz – a sheer pink Mineral – a light grey Cotton – a soft nude Mint – a pastel mint green. Kure Bazaar…

Andreia Professional launches The Gel Polish Crush limited edition collection

By Sophie Nutt | 14 April 2020

Andreia Professional has revealed Crush; a limited edition The Gel Polish collection comprising a palette of six sweet subtle shades. Featuring a highly pigmented formula that boasts up to four weeks of wear time, The Gel Polish Crush collection includes the shades: CR1: Twinkle in the Eye (nude with light…

British Beauty Council supports #TeamFantastic initiative

By Sophie Nutt | 13 April 2020

The British Beauty Council has announced its support for #TeamFantastic – the new initiative from online beauty boutique, Look Fantastic. #TeamFantastic has been created to help support the beauty industry as salons have been forced to closed due to the Covid-19 outbreak. Look Fantastic is calling for beauty industry professionals…

Meet nude nail needs with 12 shades from The Gel Bottle Inc

By Kat Hill | 9 April 2020

The Gel Bottle Inc has introduced Nu Nudes, a curated collection of 12 gel polish shades offering diverse nude nail tones. “I set up The Gel Bottle Inc with inclusivity and equality at the heart of everything we do,” enthuses brand founder, Daisy Kalnina. “That’s why our Nu Nudes collection…

Challenge launched to tackle business downtime

By Kat Hill | 8 April 2020

Beauty Boss HQ has revealed the Take Action In April Challenge for business owners. Launched to help beauty professionals during the current pandemic downtime, the marketing & business development agency is offering free resources for professionals. The challenge will see a series of workshops, Facebook Live videos and expert panels.…

Scratch launches weekly nail art challenge

By Scratch Staff | 4 April 2020

Europe’s leading nail magazine, Scratch, has launched a new nail art initiative: #ShowScratch Creative Challenge. Revealed earlier this week, the challenge is using nail art and social media to help nail professionals stay inspired and connected during the Coronavirus outbreak. Nail artists are invited to create a nail design to…

Cuccio launches ‘Earn From Home’ initiative for nail & beauty pros

By Scratch Staff | 3 April 2020

Cuccio has responded to the impact of coronavirus on the income of nail and beauty professionals by launching the ‘Earn From Home’ initiative. The hand, foot and body care brand has put together 18 handy kits that professionals can purchase and retail to their clients to help them maintain the…

Extend & enhance nails with Halo’s PoliBuild system

By Scratch Staff | 3 April 2020

Pure Nails has launched the Halo PoliBuild system; a nail enhancement range that offers the strength of L&P acrylic but with the flexibility of gel. It features Precision Gel in six natural-looking shades and Liquid Control, which, when used together, can create a natural nail overlay or used to elongate…

16 lovely lilac & pretty pink nail colours

By Kat Hill | 31 March 2020

Add these pastel pink & lovely lilac nail tones to your kit for the new season… 1.CND Shellac™ in Kiss from a Rose www.sweetsquared.com 2.Artistic Colour Revolution in The Pink In Her Cheeks www.louellabelle.co.uk 3.Dipt Dip Powder in Queen www.diptnails.com / www.supernail.co.uk 4.Astonishing Nails Gelosophy in #2001 Fleurir www.astonishing-nails.co.uk 5.Cuccio…

Amp up creativity with Lecenté’s new Spring Nail Shadows

By Sophie Nutt | 30 March 2020

Lecenté has launched eight Spring Nail Shadows just in time for the new season. Seeing a palette of bright pastel shades, the Lecenté Spring Nail Shadows offer endless creative options and can be pressed onto any gel polish with the Lecenté P1 Brush to create an array of colours and…

Create a cracking effect on nails with Crystal Nails’ Mosaic Crystal Liquid

By Zoe Wickens | 28 March 2020

Crystal Nails has released its Mosaic Crystal Liquid, a decoration gel with cracking effect. Shades introduced for spring include Pink, Baby Pink, Peach and White. The product can be used on vivid colours or any sparkling material. For achieving smaller cracks, the liquid can be applied it in a thin…

Eleventh Hour Beauty launches with #StandWithSalons campaign led by Olivia Bowen

By Sophie Nutt | 27 March 2020

Eleventh Hour Beauty is the new online platform that helps hair and beauty businesses fill empty slots, and customers find last-minute appointments, and launches today with a #StandWithSalons campaign led by brand ambassador Olivia Bowen. While all salons are currently closed and self employed professionals are unable to work due…

Treatwell petitions for industry economic hardship relief

By Kat Hill | 26 March 2020

Treatwell is taking action to support the hair and beauty industry in response to the COVID-19 pandemic with a number of initiatives. A petition has been launched by the beauty booking platform to lobby the UK government for an economic hardship relief package to help the industry recover from the…

Embrace eco-nail art with 5 products from Essence Glitter

By Zoe Wickens | 25 March 2020

Essence Glitter has released five shades of bio glitter to add a touch of sparkle to nail art designs. Fully biodegradable, the glitters are suitable for nail and cosmetics use and are ideal atop a Bio Sculpture Gel manicure. They can also be encapsulated within L&P acrylic to aid nail styles.…