Extend nails with INK London’s SOBIAB handy brush-on gel

By Zoe Wickens | 16 February 2020

INK London has released SOBIAB UV/LED curable base and builder gel, designed to add length to natural nails via sculpting or via the tip & overlay method. The brush-on gel product is available in nine shades; Clear, Clear Pink, Clear Glitter, Cover it, Signature, Signature Glitter, Milky Pink, Milky White…

Mobile wellness company recruits for beauty pros seeking flexi-work

By Zoe Wickens | 15 February 2020

Freedom Wellness Therapy, a service providing professional, accessible and holistic mobile beauty and wellness treatments, has launched in London. The concept offers a wide range of services including manicures & pedicures, massages, yoga, Pilates, personal training and beauty treatments designed to improve the physical, mental and social wellbeing of its…

Offer full foil coverage nail designs with Lecenté Create Foil Gel.

By Kat Hill | 12 February 2020

Offer full foil coverage with ease thanks to the new Lecenté Create Foil Gel. Offering a smooth surface once cured, the gel provides the ideal base for both complex and arty foil designs. A new addition to the Lecenté Create system, the Foil Gel is can be used to complete full…

Enhance brows with Mii Cosmetics Signature Brow Styler

By Sophie Nutt | 11 February 2020

Mii Cosmetics has launched the Signature Brow Styler, designed to enhance brows for a naturally beautiful finish. Boasting a precision brush tip to create a ‘microblade effect’, the Mii Signature Brow Styler offers instant definition by filling in brow sparseness with a quick-drying, smudge-proof pigment for natural depth and buildable…

Rescue damaged nails with Morgan Taylor’s dailyElixir

By Helena Biggs | 10 February 2020

Protect and help repair split, damaged nails with the dailyElixir nail treatment from Morgan Taylor. The brush-on product features hydrolyzed keratin peptides to penetrate the nail plate and bond with natural nail protein, restoring nail structure and strength. “Brittle nails are a major problem amongst nail consumers, especially those that…

See nail services bloom with new Light Elegance gel collection

By Kat Hill | 7 February 2020

Light Elegance has revealed its new collection for spring, Blossom and Bloom. Inspired by flowers, the 12 new shades see a selection of rich creams, subtle shimmers and delicate glitter. “Blossom and Bloom has been created to incorporate soft, elegant shades that are sure to be a hit for spring,”…

Lecenté releases three nude Nail Shadows for dazzling art effects

By Zoe Wickens | 5 February 2020

Lecenté has added three stunning Nail Shadow shades to its existing range. Butterscotch, Cappuccino and Cinnamon are pure pigmented mica nail shadows that can be applied directly onto cured gel polish with the Lecenté P1 Brush to create a variety of effects or mixed with L&P and hard gel. Butterscotch…

OPI reveals new collection inspired by Mexico City

By Zoe Wickens | 4 February 2020

OPI’s spring/summer 2020 nail collection Mexico City introduces 12 shades inspired by the vibrant art and fashion scenes of the city. Shades in the collection include bright lemon Don’t Tell A Sol, shimmery gold Suzi’s Slinging Mezcals and deep blue Mi Casa Es Blue Casa; a perfect match for this…

CND™ introduces VINYLUX™ Two-in-One nail colour applicators

By Zoe Wickens | 1 February 2020

Ideal for mobile techs and on-the-go touch ups, CND™ has released VINYLUX™ Two-in-One nail colour applicators. On one end is a base and colour polish and on the other is CND™‘s fast-drying Long Wear Topcoat, which features ProLight Technology to prevent yellowing. Colours include Negligee, a sheer baby pink; Field…

Halo Gel Polish unveils spring nail colour collection

By Helena Biggs | 31 January 2020

Pure Nails has welcomed six new shades to its Halo Gel Polish collection for springtime mani/pedis. The creamy pastel hues in the First Bloom collection are inspired by popular flowers, and include the soft yellow Primrose and pale pink Rosehip, alongside minty Wild Fern and mauve Wisteria. Halo Gel Polish…

Add strength to nails & extend with Halo’s brush-on Easi-Build

By Scratch Staff | 29 January 2020

Create natural-looking, strong enhancements with Easibuild by Halo – now available in 8ml sizes alongside the original 15ml sizes.  The brush-on builder gel boasts easy application without the need for primer. EasiBuild is UV and LED compatible, curing in just 60 seconds in a 36W LED lamp. Four nude and…

Award-winning mobile nailist launches marketing initiative

By Sophie Nutt | 24 January 2020

Scratch Stars Mobile Nailist of the Year 2018 winner and founder of French & Drench, Joanna Tompkins has announced the launch of her new venture: Nails & Sales. The Nails & Sales initiative is designed to build the confidence of nail technicians in order to create profitable, busy and successful businesses…

Mavex launches Micoxan Intensive Nail Solution treatment

By Sophie Nutt | 20 January 2020

Mavex has launched Micoxan, a new treatment designed to improve nails affected by fungal infections. The Micoxan Intensive Nail Solution boasts an antiseptic, repairing and protective action to reduce dyschromias and yellowing while strengthening and hydrating fragile, damaged nails. The innovative formula penetrates deeply in the nail to return it to…

Margaret Dabbs London welcomes handy shoe freshener to help eliminate bacteria

By Zoe Wickens | 19 January 2020

Margaret Dabbs London has launched a new three-in-one Shoe Freshener with Active Oxygen (Ozone) Technology. The technology works through a naturally occurring chemical reaction when electricity is applied to moisture, which produces the molecules O2 and O3 Ozone. These molecules help to disinfect and kill viruses, as well as inhibit…

Help banish nail imperfections with Artistic Correction Gel

By Zoe Wickens | 19 January 2020

Artistic Nail Design has introduced two Correction Gels; Pink Concealer and Translucent Pink. Pink Concealer is for clients who are after a full coverage nail in a neutral pink hue and Translucent Pink has a bright pink glow, helping to disguise surface imperfections and add strength to nails. The gels…