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How to create elegant, elongated lashes that still look natural

By Guest Writer | 23 November 2023

Salon System lash expert & educator, Ruth Atkins, shares advice on creating elegant, elongated lashes… You can achieve elegant, elongated and natural-looking lashes using many different types of Salon System lashes. The biggest decision you need to make is how long you want them to last, as different lengths of…

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Embrace opulence with Artistic Nail Design’s Dripping In Diamonds collection

By Callie Iley | 16 November 2023

Inspired by the opulent allure of the holiday period, Artistic Nail Design has launched its Dripping In Diamonds collection, featuring six striking seasonal shades. Offering three rich crèmes and three sparkling glitters to add dazzling dimension, the Dripping In Diamonds collection suits both colour lovers and those exploring their dark…

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Want nails that dazzle? Add a little bit of Fairy Dust from Pure Nails

By Callie Iley | 11 November 2023

Transform nails into dazzling seasonal styles with Pure Nails’ Glitter Non-Wipe Top Coat, Fairy Dust. Featuring mesmerising multi-coloured glitter to suit a range of sparkling seasonal looks, complete Halo Gel Polish application with the Fairy Dust Glitter Non-Wipe Top Coat for a festive finish over any shade. Packaged in a…

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21 Christmas gifts for nail colour fanatics

By Callie Iley | 9 November 2023

Feeling festive? Scratch rounds up 20 Christmas gifts for nail colour fanatics…  1. Mii Colour Confidence Trio Set The Colour Confidence Trio Set of Colour Confidence nail polishes offers three colourways, including festive reds and seasonal purples in a range of finishes, presented in a retail-friendly box.   2. Lecenté…

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Spread Christmas cheer with these 5 Lecenté glitter nail colours

By Rebecca Hitchon | 8 November 2023

Bring festive fun to nails for 2023, with Lecenté’s Christmas in Colour collection. It features five diverse Create Gel Polishes, ranging from classic Christmas red to playful purple – each with a magical, holographic glitter finish that is perfect for party season. The shades are: Candy Cane Lane: vibrant red…

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The Nail Lab moves into gel product market with Hema-free NU:gel launch

By Callie Iley | 7 November 2023

Launching with seven shades of builder gel and seven shades of gel polish, The Nail Lab has introduced its NU:gel range. Founded by multi-Scratch Star award winner, nail technician & educator, Paulina Zdrada, The Nail Lab has expanded its product offering with the launch of its NU:gel system. The NU:gel…

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Want to lift lashes & enhance brows? You can with this one LASHUS product

By Helena Biggs | 6 November 2023

LASHUS, the professional brand that enhances a client’s natural beauty, can now be used to lift lashes and laminate brows, saving the need for multiple products and increased expenditure. The LASHUS treatment works by lifting lashes to create the appearance of longer, thicker, more visible lashes. For brows, it changes…

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Elevate Christmas nail styling with Gelish & Morgan Taylor’s 6 On My Wish List shades

By Rebecca Hitchon | 3 November 2023

Gelish and Morgan Taylor have unveiled their nail colour collection for Christmas/winter 2023: On My Wish List, a celebration of all things merry with a twist of avant-garde flare. Offering mesmerising metallics and classic crèmes, the collection features the following shades in Gelish Soak-Off Gel Polish, Morgan Taylor Nail Lacquer…

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Halo sparkle season

Halo channels the festive spirit with 6 enchanting glitter gel polishes

By Carter Rogers | 2 November 2023

Get set to shine for winter 2023 with the Sparkle Season collection from Halo Gel Polish. Inspired by the sparkle and glitter of the festive season, it features six pigmented, reflective glitter gel polishes, offering eye-catching shine and up to 14 days of chip-free wear. The collection is also HEMA-free,…

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The GelBottle Inc appoints Harriet Westmoreland as global brand ambassador & unveils HEMA-free BIAB™

By Rebecca Hitchon | 27 October 2023

Brighton-based nail brand, The GelBottle Inc, has named internationally acclaimed nail artist to the A-list, Harriet Westmoreland, as its global brand ambassador. Via the partnership, Harriet will share her industry expertise by creating nail designs to inspire and how-to guides – on topics from prep to achieving a clean finish,…

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Bottle up joy with Happy Paul’s uplifting, citrine-infused fragrance

By Callie Iley | 25 October 2023

On its continued mission to support mental health, Happy Paul has launched its unique fragrance blend complete with an uplifting citrine crystal. Utilising the healing powers of citrine gemstones to help shift negative energies and bring happiness and optimism, the vegan-friendly fragrance seeks to elevate the mood of wearers and…

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Glitterbels adds 24 shades to Hema-free Gel Polish range

By Carter Rogers | 21 October 2023

Glitterbels has introduced an additional 24 shades to its Hema-free Gel Polish range.  The shades range from nudes, reds, greens, pinks and more to cater for all seasons. Available in two sizes, 8ml (estimated to last 20 sets of nails) and 17ml (estimated to last 40 sets of nails), these…

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Nail Order enters gel polish market with 100 ‘hypoallergenic’ shades

By Scratch Staff | 18 October 2023

Nail Order, provider of apparel, salon essentials and courses for nail professionals, has added 100 gel polish shades to its impressive portfolio. The brand was founded by former salon owners, Rebekka and Chris Costello, during lockdown, with the goal of providing high quality retail items to pros. As popularity grew,…

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Want to create on-trend, velvet nail looks? Check out Artistic Nail Design’s Velvet Magnet Gel Polish

By Callie Iley | 17 October 2023

Create ultra-plush and shimmering magnetised manicures with Artistic Nail Design’s Velvet Magnet Gel Polish. Reacting to magnetic force to create sparkling nail art designs, the magnetic pigments are available in four shades or as two limited edition, holiday-ready duos, suiting both subtle and bold seasonal nail styling. Each duo includes…

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Perfect your nail prep with The GelBottle Inc’s 4-piece tool range

By Chloe Randall | 17 October 2023

The GelBottle Inc has introduced a four-piece range of tools, designed for ultimate comfort and hygiene. Each tool has been designed to be comfortable to use and is coated with hygienic and surgical grade titanium nitride, in a champagne finish. “When I launched TGB, I wanted to create a one-stop…

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