Mii Cosmetics debuts nailcare & colour range
Are you ready for some show-stopping nail shades? Mii, the brand launched by Gerrard International in 2011 and famed for its make-up, brow and tanning lines, has expanded into nailcare – owing to the expert knowledge of an industry aficionado. Susan Gerrard, winner of a Scratch Stars Lifetime Achievement Award,…
Read More
Scratch Stars winning salon expands nail services into Harrods
The world’s most famous store has revamped its hair and beauty salon, with Scratch Stars Nail Salon of the Year 20/21 – Townhouse – serving up the nail services. Townhouse, popular with beauty editors and influencers for its Instagram-worthy manicures and nail art, is based on the fifth floor. Clients…
Read More
Revealed: the hotspot that’s inspired OPI’s 12-piece autumn nail colour collection
OPI has, since inception, sought inspiration from cities and regions across the globe for its seasonal nail colour collections. Now, in keeping with its 40th anniversary, it’s sticking with its homeland for its autumn 2021 shade inspo. “This autumn, we’re continuing our hometown 40th anniversary celebration and exploring an area…
Read More
Need new nail tools? LP Nails has added to its popular range for techs
LP Nails has added The Clippers, The Scissors and The Curette to its popular range of professional nail tools. The brand, created by nail technician, Lucy Pastorelli, has reaped success with The Cuticle Knife, The Cuticle Pusher and The Cuticle Nipper and the three latest additions are following suit; designed for longevity and optimum…
Read More
Revealed: the most watched beauty hacks on TikTok
New research by cosmetic surgery experts, Tajmeeli, has revealed which beauty videos are the most in demand with users on TikTok. With over 12.5 billion views on TikTok, #BeautyHacks dominate the platform with users all over the world tuning in. The key findings from the research are: #NailHacks has had over…
Read More
Want chrome nails? These Gelish Stix will create them in minutes
Take nail finishes to the next level with the handy Chrome Stix from Gelish. Offering an easy and speedy way to add a reflective chrome shine to gel polish manicures, the Chrome Stix are available in six multi-dimensional shades. Chrome Stix are packaged in ready to use, rub-on pens to…
Read More
WINNER ANNOUNCED: Scratch Snap July
The winner of Scratch’s monthly nail art challenge has been announced as Jay Eves. In a showcase of talent, techs stepped up to the Scratch Snap challenge for July & created nail designs inspired by ‘Summer Holidays’ in the bid to win a prize from Gerrard International. Judged by Scratch‘s news & features…
Read More
THE WINNERS: Scratch Stars Awards 20/21
Following a pandemic postponement & a shift in the judging process – the Scratch Stars Awards winners 20/21 have been announced! The reveals were made live at the Scratch Stars Party on Sunday 25 July, held at London cabaret club, Proud Embankment. The evening, hosted by Scratch’s Alex Fox and…
Read More
NAIL BITES: 5 tales from the industry w/c 17 July
Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Ice-Ice-mani Jaws dropped as Normani took to Instagram to flaunt her ice-sculpture manicure by @sojinails for her recent music video. We’ve all seen…
Read More
5 reasons why the global nailcare market is set to expand 8.4% by 2027
According to a new research report published by Transparency Market Research, the global nail care market is expected to reach a value of just under $21 million by 2027, expanding at an average growth rate of 8.4% from the period of 2019 to 2027. Asia is anticipated to maintain its dominance of…
Read More
Web shops wanted! Brits expected to spend £120.5bn online in 2021
A new report by the Centre for Retail Research (CRR) and VoucherCodes has revealed exponential growth of online sales is set to continue in 2021, with £120.48bn forecasted to be spent, up by £10bn from 2020. Further statistics from the report reveal that online sales are expected to make up almost…
Read More
MPs call for statutory regulation on non-surgical beauty treatments
MPs are calling for the statutory regulation of non-surgical beauty treatments involving injectables, fillers, invasive lasers, ‘deep’ peels and other invasive treatments, saying they should only be administered by regulated healthcare professionals. This call comes after the All-Party Parliamentary Group (APPG) on Beauty, Aesthetics and Wellbeing has published a report…
Read More
NAF! Stuff collaborates with Navy Pro for charity cuticle oil range
NAF! Stuff, provider of cuticle products and nail decals, has collaborated with nail tools company, Navy Professional, to launch an exclusive cuticle oil. The signature Navy scent is now infused into NAF! Stuff’s cult cuticle oil formula and available in a 3.7ml pen or 30ml desk oil. Abstract artwork on…
Read More
Marian Newman receives British Empire Medal for services to the nail industry during the pandemic
Well! My goodness! What a day! I was given my British Empire Medal yesterday. Here’s how it all began… This day was the end of a journey that started around September time, last year, when I received an email asking me if I would accept the British Empire Medal from…
Read More
Beauty industry undergoing ‘drastic change’ due to technology influences
The beauty industry is predicted to cross USD $58.3 billion by 2025, according to Beautyworld Middle East’s intelligence partner, Euromonitor International. Propelled by today’s digitally savvy beauty consumers, the adaptation of technology in the market has catapulted – particularly during the pandemic. “The COVID-19 pandemic has brought about a drastic…
Read More
Read the latest issue
