North America News
MANACARE: The US brand bringing male-focused nailcare to salons
MANACARE is a male-focused nailcare brand born from a personal grooming experience, which highlighted a gap in the professional nail market. Co-founder, Nestor Villalobos, shares they story behind the brand and explores the changing landscape of male nailcare… When co-founder of male nailcare brand, MANACARE, Nestor Villalobos, started to get manicures after repeated comments from…
Read MorePinterest turns beauty inspiration into action with Beauty Guides feature
Beauty inspiration may be easy to find online, but translating an image into a real-life look can be more of a challenge. Pinterest has introduced Beauty Guides to solve exactly that problem… According to Pinterest, more than 85% of its users say they discover new beauty trends and ideas on the platform before seeing them…
Read More5 New York Fashion Week nail trends set to become the beauty industry’s next obsession
From 10-15 September 2026, New York Fashion Week returned for its 166th seasonal edition, with designers unveiling their Spring/Summer 2027 clothing and accessory collections. But the glamour extended far beyond the runway: backstage, nail artists were hard at work creating manicures designed to complement each look. Let’s explore the standout nail trends from NYFW that…
Read MoreCelebrity manicurist, Temeka Jackson, honoured with Outstanding Achievement in Nail Artistry award
On September 9 2026, top names in beauty, health and wellness were celebrated at the 8th annual Daytime Beauty Awards (DBA). The ceremony – which took place at the Grand Venue in Los Angeles, ‘recognises excellence in medicine, health and fitness, aesthetics, skincare, colour and styling, CBD and cannabis, beauty innovation and more’. Among those…
Read MoreThe GelBottle Inc launches Pro Penthouse for beauty pros backstage at New York Fashion Week
As New York Fashion Week (NYFW) gets underway, The GelBottle Inc (TGB) is helping beauty professionals navigate the intensity of backstage life with the launch of the Pro Penthouse. Created in partnership with brand advocacy platform, Duel, and beauty product distributor, CosmoProf, the Pro Penthouse provides ‘a dedicated space to recharge, connect and be celebrated…
Read MoreThe Florida nail studio that prioritises personalised services
Irina Rulkova has been in the nail industry for five years, and in that time, she has not only made a name for herself locally, but globally on the competition circuit. Irina has multiple Nailympia medals and trophies, alongside a gold medal from the Global Talent Beauty Cup. The award-winning nail artist also shares her…
Read MoreThe Beauty Connective: the platform helping beauty professionals shine beyond social media
What happens when an educator with a passion for nails decides to make her mark on a new industry? Utah’s Kylee Hone shares her journey from teacher to nail tech and explains how she founded a thriving community platform for the beauty industry. Kylee Hone’s story starts not in a nail studio, but in an…
Read MoreUS nail brand launches polish bottle recycling scheme
Since its launch in 2017, Beetles Gel Polish has built an extensive portfolio of products. Now, the brand has introduced its solution to one of the nail industry’s biggest challenges: waste reduction. The Beetles Loves Earth Recycling Program is an initiative launched in partnership with international recycling company, TerraCycle®. Aiming to reduce the ‘environmental burden…
Read MoreThe US nail brand that caught the attention of Kim Kardashian
US-based nail brand & salon, LA PAR, was created with one core mission: to prove that beautiful nails should never come at the expense of nail health. Scratch spoke to the brand’s founder to find out what makes LA PAR stand out… Lisa Tran grew up in a salon environment before working professionally as a…
Read MoreFighting fit fingertips: the nail artist bringing custom manis to the wrestling ring
Nail pros have long adorned the nails of athletes, helping them get into the zone with themed designs and personalised art that speaks to their competitive spirit. Now, one nail artist has taken that tradition somewhere new – stepping into the ring to help female wrestlers get into character… New York-based, Japanese nail stylist, Mei…
Read MoreNail brand, The GelBottle Inc, launches in 487 CosmoProf stores in US
UK-based nail brand, The GelBottle Inc (TGB), has partnered with professional product distributor, Beauty Systems Group (BSG), to bring its offerings to 487 CosmoProf locations in the United States. BSG serves beauty professionals through its CosmoProf stores and direct sales consultants, and its collaboration with TGB combines ‘an extensive product rollout with a bold, education-led…
Read MoreTop 3 pros revealed in North America’s Star Nail Artist – Season 2 contest
The North America’s Star Nail Artist (NASNA)- Season 2 journey has been a wild ride of creativity, and 25 contestants have showcased incredible skills, imaginative ideas and astounding techniques. The second iteration of NASNA kicked off in October 2025, with a fashion-forward brief set by sponsor, Jan Arnold. Glitterbels followed with a travel-themed challenge the month after,…
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