Eyebrow wax

Helen Burton-Ward on how to increase client spend

By Guest Writer | 7 October 2020

Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice on how to increase client spend through add-on services & treatments…  One area that I am currently focusing on in my business is average client spend. A great way to maximise your profit is…

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Just wax expert advanced hot wax cream

Just Wax Advanced Hot Wax Cream launches for a gentle service

By Sophie Nutt | 23 September 2020

Salon System has added a new product to its Just Wax Expert range; Advanced Hot Wax Cream, ideal for those clients flying off on a last-minute summer holiday. Suitable for in-salon and mobile usage, the Advanced Hot Wax Cream offers therapists a high quality, affordable waxing solution in a cream…

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Murad water gel

Cater to oily & blemish-prone skin types with Murad Clarifying Oil-Free Water Gel

By Sophie Nutt | 20 September 2020

Murad has lunched Clarifying Oil-Free Water Gel; an oil-free, non-comedogenic gel moisturiser to instantly soothe, smooth and hydrate the skin. Ideal for oily and blemish-prone skin, the purifying lightweight hydrator hydrator uses Quorum Sensing Technology with Korean red pine extract to disrupt the bacteria-breakout connection. It helps to minimise impurities…

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Sweet Squared launches free online SWITCH.2 classes for LashUs & wax:one

By Sophie Nutt | 2 September 2020

Sweet Squared has launched SWITCH.2; a series of free one-hour online classes for qualified lash and waxing professionals looking to refresh their skills and knowledge. The classes will take place this September and will provide an exclusive insight into the secrets behind the LashUs and wax:one brands. The SWITCH.2 series…

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Tatti lashes

Why should you train in lash services?

By Sophie Nutt | 22 June 2020

Offering an instantly gratifying effect and requiring maintenance appointments at regular intervals – similar to nail services, lash treatments offer an opportunity for nail technicians to expand their skillset, boost income and attract new clients. According to The Guild of Professional Beauty Therapists, almost nine million lash treatments were carried out in…

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Lash perfect online training

Lash Perfect launches remote online training

By Sophie Nutt | 27 April 2020

Due to the Covid-19 climate and the uncertainty around travelling and attending courses, Lash Perfect has launched a Remote Education Training Programme, allowing technicians to add a new skill to their repertoire during lockdown. The courses invite professionals to learn all of the basic knowledge at home before attending a…

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How to market professional make-up services

By Sophie Nutt | 31 October 2019

Happy Halloween! With the spooky holiday comes parties and a whole lot fancy dress. One of the most popular ways of finishing a spooky Halloween look is with the perfect face of make-up to match. With the majority of people not having the skill to create effective Halloween make-up that…

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Lash Perfect launch Ultimate Pro Adhesive System

By Sophie Nutt | 18 October 2019

Lash Perfect has revealed the Ultimate Pro Adhesive System for the application of eyelash extensions. Ultimate Pro is a specialist three-step system for the quick and effective application of eyelash extensions boasting longer lasting retention and low odour. The three steps include Ultimate Pro Speed It!, Bond It! and Cure…

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The Eyelash Design Company launches Hi Brow Lamination

By Sophie Nutt | 12 October 2019

The Eyelash Design Company has introduced Hi Brow Lamination to its professional range of brow treatments. Hi Brow Lamination is treatment that styles brows perfectly without the need to constantly groom, style and define. The treatment realigns brow hairs into shape, adding fullness and definition using specialised products developed by…

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Apply magnetic lashes easily with Magnetise Magnetic Eyeliner

By Sophie Nutt | 3 September 2019

Lash Perfect has revealed the Magnetise Magnetic Liner for easy application of Magnetise Magnetic Lashes. Simply sweep the eyeliner over the eyelid before connecting Magnetise Magnetic Lashes to the liner, which contains tiny magnetic fibres. The liner boasts all-day staying power and can be used with all Magnetise lash styles.…

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Be retail-ready with The Eyelash Emporium Pro Studio Strip Lashes

By Sophie Nutt | 16 August 2019

The Eyelash Emporium has released its new range of Pro Studio Strip Lashes, ideal for finishing professional make-up services or for retailing to lash-loving clients. The extensive range of The Eyelash Emporium Pro Studio Strip Lashes sees individual sets of 3D, luxury lashes designed for the ultimate fluttery, layered lash…

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Lip plumping with Lip NV

By Sophie Nutt | 5 August 2019

This morning, the Scratch HQ was visited by Essex-based Lip NV educator, Laura White, to perform the No Needle Filler treatment on Scratch assistant ed, Kat. Before arriving at the Scratch office, Laura had sent Kat a thorough consultation form to fill out to ensure there were no contraindications that could prevent…

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Remedy brow dilemmas with new HD Brows serums

By Sophie Nutt | 1 July 2019

HD Brows has created three formulations to remedy the most common brow dilemmas in a bid to give ‘even more people even better brows’. The range sees the new Brow Maximiser, Re-growth Minimiser and Tint Lock Serum. Brow Maximiser If brows are sparse, patchy or slow growing, HD Brows prescribes…

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Why you should be offering add-on services

By Sophie Nutt | 6 June 2019

As clients become increasingly time-poor, they may seek to find a professional that can cater to all of their beauty needs in one stint, squeezing treatments around other commitments. As a nail tech, you’ve already earned the trust of your clients, so consider expanding your treatment menu to cater to…

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Hob8100 dual digital wax heater 1000 & 500cc

Maximise time with the Hive Dual Digital Wax Heater

By Sophie Nutt | 21 May 2019

With holidays, festivals and hotter temperatures just around the corner, save time during the busy summer period with the Dual Digital Wax Heater from Hive. Offering temperature control and designed to enable professionals to heat two waxes at the same time, the heater enables busy therapists to cut down on…

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