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My experience of the Sienna X Brows treatment

By Sophie Nutt | 6 December 2018

Yesterday, I was invited to Cobella Hair and Beauty Salon in the sumptuous area of Kensington, London, to try the brand new Sienna X Brows range and treatment. Recently, Sienna X revealed its very own brow tint range for techs and therapists to offer to their clients as an add-on to…

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Helena & jamie hd brows

Shaped, styled & made up with HD Brows in Harley Street

By Helena Biggs | 28 November 2018

When an invite from HD Brows creeps into the Scratch inbox, I’m the first to snap it up – as the treatment tames my unruly, unshapely brows into sisters that look oh-so fabulous. I headed to London’s 1 Harley Street for an appointment with the brand’s international brow expert, Jamie…

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New brows

Sienna X launches very own brow tint range

By Sophie Nutt | 27 November 2018

Sienna X has turned its attention to the fast-growing service of brow treatments and has launched its very own brow brand: Sienna X Brows. Formulated to leave clients with flawless eyebrows, Sienna X Brows is a long-lasting tint treatment range developed to offer a variety of shades to ensure a…

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Glo up

Nail techs sought for on-demand London beauty services

By Helena Biggs | 2 November 2018

Beauty app, Glo-Up, provides Londoners with beauty services at the touch of a button – and is seeking nail techs to join its roster. The Glo-Up app is free to download, and once a user signs up, they can simply choose a treatment they would like, add the time and…

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Navy tools

Salon owner launches sleek, professional range of manicure tools

By Helena Biggs | 15 October 2018

Trained beautician and salon owner, Rebecca Crawforth, has launched Navy Professional, a brand featuring beauty tools designed for lash, brow and nail treatments. With a clear emphasis on exemplary standards of hygiene and durability, Navy Professional tools are accredited by Dr Patricia Fenton, MB BS, NHS trust director of infection…

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Hive no. 2 uptown brown

Meet client colour-needs with Hive

By Kat Hill | 21 September 2018

Hive of Beauty has revealed a newly repackaged addition to its lash range – No. 2 Uptown Brown. The eyebrow and lash tint boasts a rich brown colour in a warm tone. The tint can mixed with the other three Hive Lash shades to create a custom colour look for…

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Apraise power serum cdu carton 3d

Enhance retail offerings with Apraise Power Serum

By Sophie Nutt | 10 August 2018

An ideal retail item to offer alongside lash and brow treatments, Apraise has revealed Power Serum. Formulated specifically for lash and brow growth, Power Serum is infused with Optiplex Growth Technology designed to stimulate the hair follicle to encourage and speed up hair growth. These active ingredients offer to improve…

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Christina jenkins & bev edc

Co-founder of The Eyelash Design Co announces retirement

By Helena Biggs | 26 July 2018

Christina Jenkins, co-founder and director of The Eyelash Design Company, has announced her retirement after a long and fruitful career in the beauty industry. Pictured left with co-founder, Beverly Piper, the duo founded the Lash Perfect brand under the EDC umbrella, and have since grown the Brow Perfect, Hi Brow,…

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Be retail ready with the Flirties Brow Design Retail Kit

By Kat Hill | 6 July 2018

Are you ready to retail? Flirties has revealed the Brow Design Retail Kit, a complete pack of products to get you started. The special designed brow retail pack allows professionals to retail Flirties products to clients. The kit sees a variety of products, in various colour options, including: Flirties Brow…

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L0879 browperfect microblading starter kit hires copy

How to market microblading to clients

By Kat Hill | 26 June 2018

Thinking of training in microblading, but worried your clients won’t take up the treatment? Emma Apps, brow expert at The Eyelash Design Company, advises you to reassure them. “Brow services are extremely profitable, especially nowadays as they have become so popular,” explains Emma. “Brow Perfect Microblading especially offers excellent profits;…

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Jamie head shot

How to squeeze in all regular clients this busy summer season

By Scratch Staff | 21 June 2018

Jamie Long, lead HD Brows stylist, serves up advice on ensuring your clients are kept satisfied with the appointments they need this busy summer season, and details more about the HD Brows treatment… Summer is in full swing and for once we are enjoying some warm weather. Most of us…

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Wax:one tweezers

Offer precise brow services with new Wax:One Tweezers

By Kat Hill | 27 May 2018

Add to your kit with the new Wax:One Tweezers from Sweet Squared. A must-have tool for therapists providing precise brow waxing services, the new Wax:One Tweezers are hand-finished and manufactured in Italy from high grade stainless steel. The soft grip and precision point on the tweezers makes them easy to handle.…

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Hd brows

The importance of retailing in a salon environment

By Scratch Staff | 27 May 2018

Rebecca Judic, HD Brows business development manager, explores why retailing is crucial to a salon mechanism… Life as a busy salon owner is never straight forward. Every day you are spinning plates, managing and motivating your team, exceeding your customers’ expectations, keeping on top of bills and generally making sure…

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Lash perfect beauty bar3

Lash Perfect unveils new-look London Beauty Bar

By Helena Biggs | 3 May 2018

Slick, stylish and super eye-catching, the new-look Lash Perfect Beauty Bar offers lash, brow and now nail treatments to Londoners. Based in Warwick Street, near the busy Soho area (and just a stone’s throw from Leicester Square), the Beauty Bar boasts a pretty mint and silver interior, with beauty beds…

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Image courtesy of gerrard international

Brow treatments for over-plucked clients

By Kat Hill | 1 May 2018

Kirsten Desai, Brow by Mii educator, reveals her top tips for dealing with over-plucked brow clients… A good set of brows speak a thousand words; brows create a lift and add definition. By using the Brow by Mii bespoke methods and techniques and introducing new products, we will always produce…

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