From salon owner to nail product founder: brand sees demand from 1,000+ businesses
Melissa Wright has experienced almost every facet of the nail industry. She’s worked as a mobile nail tech, educator and home-based pro, opened and run multiple salons and managed two training academies – arming her with the knowledge to help fellow nail technicians succeed in the sector. It was after…
14 nail products to help you achieve the viral milky manicure trend
As the seasons change, so do beauty trends. Popular nail shades shift from bright corals and beachside blues to deeper, earth-toned hues. But one style that remains steadfast no matter the time of year is milky nails… Reported to be one of the fastest-growing manicure trends, searches for ‘milky nails’…
The US nail brand that caught the attention of Kim Kardashian
US-based nail brand & salon, LA PAR, was created with one core mission: to prove that beautiful nails should never come at the expense of nail health. Scratch spoke to the brand’s founder to find out what makes LA PAR stand out… Lisa Tran grew up in a salon environment…
The UK nail brand that aims to save nail techs time, stress & money
Nail technicians are busy people, and shouldn’t have to spend time worrying about the quality and reliability of their products. The founders of Precision Nail Technology have built their brand with this knowledge in mind. Building the brand The minds behind Precision Nail Technology (PNT) bring over 20 years of…
Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range
Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and…
The GelBottle Inc introduces Hard BIAB™ to aid nail length & durability
The GelBottle Inc, the nail brand behind the popular BIAB™ (Builder In A Bottle™) enhancement product, has launched an evolution of the builder gel: one that is engineered to meet client demands for durability, length and smooth application. Hard BIAB™ is a hybrid formula that combines the strength of hard…
Celebrity manicurist launches HEMA-free gel products named after session nail techs
Celebrity manicurist & founder of nail brand, PersoNAILity™, Jenni Draper, has unveiled ManiCure: a HEMA-free gel system. Scratch spoke to the pro to find out more… When did you first get the idea for ManiCure? “ManiCure has been a dream of mine for about 20 years, but the journey really…
What are brush-on builder gel & BIAB™ nails?
Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…
Lecenté expands nail product offering with coloured rubber builder gels
Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters to clients with flaky, bendy, thin and splitting nails. The product anchors to the natural nail, and its flexible nature…
Why lifting can happen when using builder gel in a bottle & how to deal with it
Since the rise in popularity of builder gels in bottles, I have noticed an increase in issues. When gel polish came onto the scene, many techs added this service to their menu, but did not carry out training in this medium; assuming it was the same as previous services. It…
Find clients’ perfect neutral nail shade with CND’s PLEXIGEL Colour Builder line
CND™ has introduced five additional shades to its PLEXIGEL Colour Builder line. The brush-on gel formula described to ‘provide strength, architecture and moderate to long length to the natural nail’, has unveiled five colours to cater to a wider clientele of varying skin tones. Browse the shades: Peach Moonstone: a bright and…
Brush-on builder gel: how to nail application & infill
Enhance your knowledge of brush-on builder gel with insight from pros… How to apply “Thorough prep is imperative, as with any nail service,” details Theresa Foddering, head of education at Lecenté. “Providing the natural nail is adequately prepared, builder gel will brush on effortlessly. “I recommend applying a thin first…
The GelBottle Inc expands All-in-One BIAB™ builder gel nail range
Brighton-based professional nail brand, The GelBottle Inc (TGB), has added three shades to its All-in-One BIAB™ collection. Originally designed for use with The GelBottle Inc DesignEx Pro™ extensions, All-in-One BIAB™ is a soak-off, medium viscosity builder gel acting as a base coat, builder gel and top coat. The formula contains…
The GelBottle Inc expands 7ml Minis nail range with 40 gel polish & builder gel additions
Now offering over 250 Minis products, The GelBottle Inc (TGB) has added 40 shades to its 7ml range. TGB Minis are ideal to be transported by mobile nail techs. They also cater to pros looking to try the brand’s formulations or shades without committing to full-sized 20ml bottles, and those…
Revealed: the top 10 nail trends of 2024 so far
Research from beauty and wellness marketplace, Fresha, has uncovered the most popular global nail trends of the year. Analysing video and view counts on Tiktok, the number of hashtags on Instagram and overall social media engagement, the company has compiled the top ten nail trends that have captured worldwide attention…
