How to develop your own creative ideas & make your business stand out
Kara Kotsonis, Squad Leader at NailSquad Nail Bar in Deal, Kent, shares her valuable business advice… It can’t possibly get any better than Scratch’s managing editor, Helena Biggs, saying she’d noticed our salon’s Instagram page and asking to pop down for a visit. OMG! It really was the stuff of…
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Award-winning mobile nailist launches marketing initiative
Scratch Stars Mobile Nailist of the Year 2018 winner and founder of French & Drench, Joanna Tompkins has announced the launch of her new venture: Nails & Sales. The Nails & Sales initiative is designed to build the confidence of nail technicians in order to create profitable, busy and successful businesses…
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3 things to consider if you want to ‘go mobile’
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, serves up some top tips if you’re considering making the move to a mobile way of working… Have you been pondering or planning your next career move? Some of you may be thinking of ‘going mobile’ – and…
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How to manage your nail client’s expectations
Many clients bring pictures of nail designs that they have found on social media to the nail desk and want us to recreate the exact nails from the photograph. While to some techs, having an image to work from is a safety blanket, many dread being presented with this. Nail…
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Preparing your business for the New Year
With 2020 fast approaching, it’s time to get some 20/20 vision for the year ahead and ensure your salon business continues to go from strength to strength. Hilary Hall of the NHBF shares her advice… Cash flow and business plan updates Take some time out to revisit your cash flow…
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How to manage your time & ensure self-care
Award-winning mobile nailist, Metta Francis, reveals why it’s important to manage your time effectively as a nail professional and take care of Y-O-U… As nail professionals, we spend a lot of time pampering others and working on our businesses while often juggling other commitments like family. It’s easy to burn…
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NHBF explores what the Queen’s Speech means for salons
The Queen has outlined the government’s plans for future legislation with over 30 Bills to be introduced by this Parliament. Topics include Brexit, immigration, the environment, infrastructure, tips, education and training; as well as the government’s plans to increase the National Living Wage (NLW) and reform business rates. Here, the…
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Almost half of salon owners have considered closing their business
Almost half of salon owners have considered closing their salon, as revealed in a survey conducted by Phorest Salon Software. After surveying 1,000 salon owners around the world, Phorest has found that 45% have seriously considered giving up at some stage throughout the process of setting up, running and growing…
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Thank you: Research shows ‘thanking’ customer is key to retention
New research has revealed that businesses who do not offer rewards and incentives to employees and customers could potentially losing out as they are failing to keep up with people’s expectations. A study of 1,253 UK consumers, carried out by workplace and incentives provider, One4all Rewards, and published in The Magic Word…
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Why it’s important to declare your tips from clients
Nail techs and beauty therapists reportedly have the seventh lowest paid job in the UK. However, the job roles often come with bonuses that aren’t aways considered; TIPS. A tip is a sum of money given by customers for a service they have received. Many don’t consider tips as an…
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How to promote Halloween nail art
In case we haven’t mentioned it enough, Halloween is right around the corner, which means client requests of all that is spooky will start rolling in – if they haven’t already. But how do your existing clients, and potential new ones, know that you’re offering seasonal nail art to meet…
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Logistics industry predicts panic buying and stockpiling ahead of Brexit
New research conducted on behalf of IMHX – the UK’s largest logistics event – has revealed that nearly two thirds (63%) of logistics and supply chain managers predict the general public will panic buy and stockpile goods ahead of Brexit. Key concerns are that customs restrictions, weak GDP and increased…
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The UK’s most popular hair & beauty salon names revealed
The most popular hair and beauty salon names in the UK have been revealed! Esme Loans Ltd analysed a list of 27,323 registered hair and beauty businesses in the UK and found that The Beauty Box was the most popular name, with 134 businesses using it. In second place was…
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Security advice for beauty businesses
Liz McKeon, beauty business expert at www.lizmckeon.com shares some tips on how to keep your business and finances safe… A secure setup ” I would suggest investing in a quality alarm system and place security cameras throughout your premises. Review this annually, always mindful of changes in the area. “Ensure…
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How to manage staff performance effectively
Hilary Hall, chief executive of the National Hairdressers’ Federation & National Beauty Federation, serves up support and advice for beauty business owners wishing to effectively manage their staff members… Performance management is a vital skill for business owners, particularly in the highly competitive world of nail salons and spas. Supporting…
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