How to make your salon business stand out
Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon, reveals how to make your beauty business stand out from the competition… It goes without saying that the nail industry is huge. In any given town, you can bet that there will be multiple salons or mobile technicians, so how can you…
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Report reveals the rapid growth of UK beauty & nail salons
Beauty and nail salons are among the fastest growing categories on the high street, according to results published by American Express Shop Small. Despite the high street witnessing closures (owing to an increase in online shopping), the study shows that the independent retail sector is set to experience net growth…
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Social media: what clients want from your page
Social media has become an integral part of your business: it is a way of showcasing your work and skill, engaging with clients, building a brand and attracting new clients. But are you using your social media in the best possible way? It can be hard to find the balance…
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What to do during a slow spell at work
Naomi Mogg, educator for ASP, reveals how to make the most of any business downtime… If your business is suffering from a dip in clients in the lead-up to the Christmas rush, there are a number of ways you can increase your turnover and keep thriving. Consider giving your VIP…
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Bradford is declared the beauty capital of the UK as industry continues to boom
Bradford has been named the hair and beauty capital of the UK due to research conducted by Direct Line for Business. Home to a whopping 1,618 hair and beauty businesses, there is one for every 211 Bradford residents. Nottingham came in second, with one hair and beauty business for every…
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8 ways to stop social media taking over your life
It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout……
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How practicing advanced nail art can boost your business
Exercising your artistic arm and boosting your creative flair should always be a priority in such a visual industry, however, by offering advanced nail art services you can also bump up your prices and generate higher revenue per nail set. Not only this, but with demand from fashion-conscious individuals high,…
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How to maintain professional etiquette in your marketing
You might be putting your energy into social media marketing, advertising, or using a variety of methods to encourage new business – but are you fully utilising this by maintaining professional etiquette? Competition in the beauty industry is rife and, although you may be a dab hand at nail services,…
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How to: cater to clients with a disability
As a salon owner, nail technician or mobile therapist, you want to open up your business to more customers and provide the best in treatments and experience; but are you making it easy and welcoming for those with a disability to choose you? According to disability charity, Scope, 13.9 million people…
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Nail Gaga announces new brand ambassadors
Nail Gaga has announced welcomed three ambassadors to it’s team: Emma Fitzpatrick, Hayley Grobler and Francesca Sykes. Their role includes supporting Nail Gaga educators but also bridging the gap between that of nail technician and educator, as well as helping and advising on product applications and techniques. Through social media…
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How to forge a successful career in the nail industry
Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The…
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Why your Facebook ads aren’t working & how to fix them
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…
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Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps
Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…
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New president of Elemis is revealed
Previously the managing director of the UK for the company, Noella Gabriel has been promoted to president of Elemis. With a background that started in beauty therapy, Noella achieved unprecedented growth for Elemis year on year as managing director of the UK since her appointment in 2014. In her new…
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A focus on GDPR & what it means for your business
Metta Francis, Scratch Stars award-winning mobile nailist, puts a focus on GDPR… Are you GDPR ready? On 25 May 2018, EU’s General Data Protection Regulation (GDPR) came into effect. It sounds scary and can be overwhelming but the purpose of GDPR is to ensure there’s greater transparency on how businesses…
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