CND™ inspired by nature for AW18 nail colour collection
Sweet Squared, UK distributor of CND™, has unveiled Wild Earth, its autumn/winter 2018 nail colour collection. Available in both CND SHELLAC™ and VINYLUX™ formulas, the six shades in the collection have been inspired by ‘Mother Earth’s endless array of textures, magnificent colour palette and breathtaking landscapes’. Wild Earth comprises the deep cobalt…
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#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty
We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals that punchy peachy hues combined with tropical leaf art have been popular with her clients recently. “I think the simplicity of this design makes it so popular. Its summery but not in…
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Salon in the Spotlight: Bronze and Beautyful, Newcastle under Lyme
Radiating positive vibes and an oh-so tropical theme, Bronze and Beautyful is the result of Lauren Lily Lea’s hard work and passion for the beauty industry. “I opened the salon in 2014,” reveals Lauren. “I went from working full time for car hire company with a bedroom beauty salon on the…
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Discover the latest CND™ innovation at July Xperience Day
CND™ and Sweet Squared are to host Xperience Days in the UK and Ireland to reveal the brand’s latest innovation, SHELLAC LUXE, to professionals. The Xperience Days will take place 1 and 2 July across nine locations including Birmingham, Bristol and Cambridge, as well as at Sweet Squared head office and partner…
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Global Team CND™ welcomes UK tech to elite team
CND™ UK and Sweet Squared education ambassador, Samantha Birkett-Leigh, has been selected as the newest member of Global Team CND™. Representing the brand at the highest level, the team comprises an esteemed group of education ambassadors (EAs) curated from the brand’s talented pool of techs across the globe. After submitting bids…
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Finalists announced in CND™’s search for unstoppable women
Sweet Squared has revealed the six inspirational finalists in its #CNDWEAREUNSTOPPABLE campaign, which encouraged women across the UK and Ireland to share their stories of success and overcoming adversity. Earlier this year, the company asked nail professionals to celebrate and empower their loyal clients by getting them to share their special…
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How to cater to bridal clients
Wedding season is here and there’s never been a better time to create bridal designs to impress. A client’s wedding day is a life-long memory so it’s important to make sure that your part goes as smoothly as possible in the run up to, on and after the big day.…
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CND™ distributors experience ‘the unexpected’ in Morocco
Sweet Squared, UK distributor of CND™, joined fellow distributors of the brand in Marrakesh, Morocco for the CND™ a conference with the theme: deliver the unexpected. The three-day International Distributor Conference saw 86 delegates from 60 countries come together to CND™’s brand ‘personality’; authentic, innovative, creative, stylish and professional. Attendees from…
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Kit out salon space with CND™ accessories
Show clients that you’re CND-affiliated with the new Manicure Tray and Vinylux™ Weekly Polish Racks available from Sweet Squared. Featuring a removable product caddy, handy smart phone USB ports and a wrist pillow for client comfort the manicure tray comes in a white gloss finish that is easy to clean…
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WHAT I’M WEARING: Jemma Ball, Jemma Bailey Beauty
We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND Chic Shock collection. “I created the nails by extending them with CND Liquid and Powder before using CND Shellac in…
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CND™ to welcome summer with Boho Spirit nail shades
With summer in sight, CND™ is to introduce four new shades in both VINYLUX™ and SHELLAC™ formulas. The Boho Spirit collection features Offbeat – a punchy reddy-pink, Uninhibited – a peachy coral, Vagabond – a primrose yellow, and Gypsy – a zesty orange hue. “Bohemia beckons with this spirited collection,” comments…
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Facebook Live tips for nail businesses
Facebook Live videos are a great way to communicate with your clients, build up excitement and yield an instant reaction. Fee Wallace, lead educator for Sweet Squared and nail vlogger, explains how to get the best out of the social media tool… Making live videos to promote your business can…
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CND™ launches four pastel nail shades for spring
Embrace super-sweet nail tones for spring with CND™’s Chic Shock collection. The four shades are available in both Shellac™ and newly-reformulated Vinylux™. The line up sees pastel pink, Candied; baby blue, Taffy; delicate yellow, Jellied and chalky lilac, Gummi. The four new hues have been inspired by the South Korean K-Pop…
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Join Sweet Squared and CND™ in the hunt for the UK’s unstoppable woman
Celebrating women who have overcome adversity to achieve their goals and those who have not let anything stand in their way, CND™ and Sweet Squared have launched a campaign and are asking for your help. Assisted by a panel of successful female judges, including Marian Newman and Sue Marsh, CND™ and Sweet Squared…
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#TRENDINGTUESDAY Lisa Blair, Luma Nails
We want to see the designs trending at your nail desk! Lisa Blair, of Luma Nails, reveals that neon smoke designs have been really popular with her clients recently. “Clients have been blown away with this effect. I find my clients are getting more adventurous when it comes to nail…
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