OPI collaborates with Wicked movie on bewitching nail colour collection
Nail enthusiasts can choose from 21 spellbinding nail colours in the OPI x Wicked collection, released for the holiday season. Inspired by the Universal Pictures’ musical movie, Wicked – in cinemas 22 November, the collection features 12 colour-matched shades in OPI Nail Lacquer and the reformulated GelColor formula, featuring Intelli-Gel…
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Want a self-levelling, vegan-friendly gel polish formula? Discover OPI GelColor’s Intelli-Gel
OPI has revamped its GelColor formula: now featuring Intelli-Gel technology. The formula uses a responsive gel molecule network to self-correct and self-level, offering nail professionals a helping hand in creating a flawless finish, so streaky brushstrokes can be a thing of the past. “It’s a really clever formula that is…
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OPI celebrates self-expression through nail colour with 12pc summer collection
OPI has launched its summer 2024 colour collection: My Me Era, featuring 12 energising crème nail shades. Inspired by the celebration of self-expression in all forms, the collection balances bold and playful brights with versatile earthy hues. These are available in OPI’s GelColor gel polish formula, boasting up to three…
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OPI encourages playful nail colour combinations & finishes with spring collection
Unveiled for spring 2024 is the OPI Your Way collection, comprising 21 shades with a variety of finishes, allowing for an abundance of personalised colour options. From apricot and candy hues to trans-seasonal brown tones, OPI has released 12 shades (seven crèmes and five effect sheers) available in GelColor, Nail…
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Sparkle & shine with OPI’s Jewel Be Bold 15-piece nail colour collection
OPI has announced its Jewel Be Bold collection for the festive season 2022, comprising 12 shades and three limited edition glitters. “From bold to refined, glitters, metallics and shimmers appear everywhere during the holiday season – and nails are no exception,” says Georgina Emsley, OPI UK director. “I’m excited to…
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Revealed: the hotspot that’s inspired OPI’s 12-piece autumn nail colour collection
OPI has, since inception, sought inspiration from cities and regions across the globe for its seasonal nail colour collections. Now, in keeping with its 40th anniversary, it’s sticking with its homeland for its autumn 2021 shade inspo. “This autumn, we’re continuing our hometown 40th anniversary celebration and exploring an area…
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7 new colours added to the HD Pro Flex It! Base & Builder Gel range developed by UK champion tech, Hazel Dixon
The HD Professional line innovated and developed by award-winning champion tech, Hazel Dixon, has added to its pro line. “I’ve got some new products launching soon to add to the Flex it! Base & Builder range,” Hazel tells Scratch magazine. “It’s been so popular, especially since re-opening, as many customers…
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OPI marks 40th anniversary with Hollywood nail colour collection
In celebration of its 40th anniversary, nail brand OPI has returned to its birthplace with the Hollywood collection. Available in Nail Lacquer, Infinite Shine and GelColor, the 12 shades celebrate ‘then’ with a nod to vintage Hollywood glamour and ‘now’ with trendsetting hues for spring/summer 2021. “Over the past 40…
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Shine Bright with 15 limited edition OPI nail shades
Add sparkle and shine to nails with the Shine Bright collection from OPI. Featuring Swarovski® elements, the 15 shades include three special glitter hues – each available in Nail Lacquer, Infinite Shine and GelColor formulas. Rich velvety tones of pink, mauve, burgundy, and golden brown (Snowfalling for You, This Shade…
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Enhance nail strength with refreshed OPI GelColor essentials
OPI has refreshed its GelColor base and top coat essentials to enhance the flexibility and strength of the natural nail – and aid long-term wear. Stay Classic Base Coat has improved packaging and is the ideal foundation for GelColor services for clients with normal nails and/or those that visit nail…
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OPI adds a new dimension to nail colour with Hidden Prism collection
OPI has refreshed rainbow shades by adding a prismatic twist to catch the eye. The Hidden Prism collection for summer 2020 features 12 new shades; six of which are available in both GelColor and Nail Lacquer formulas, and six in Infinite Shine. Described as ‘electric hues with a sun-washed finished’,…
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OPI reimagines the metallic nail trend with Neo-Pearl collection
OPI has released the Neo-Pearl collection for spring 2020. The 12-piece collection sees a palette of iridescent pinks, purples, blues and nudes; combining natural translucence and luminosity for a soft and modern update to the metallic nail trend. Influenced by the appearance of pearls on runways and red carpets, Neo-Pearl…
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OPI celebrates the power of colour with new campaign
OPI is harnessing ‘Colour is the Answer’ as its brand message and core vision to aid its mission to transform the world with colour. This message will be at the core of its content creation, campaigns and products. “Most women know that colour can help them express themselves,” shares OPI…
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OPI reveals The Nutcracker and Four Realms collection with Disney
Extend your colour repertoire with OPI and Disney’s The Nutcracker and Four Realms collection. Seeing 12 limited editions shades plus three coordinating glitters, the collection offers festive looks for every event and taste. Inspired by the film adaptation of the classic ballet, The Nutcracker and Four Realms collection is available…
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OPI turns to Peru for AW18 nail colours
Inspired by natural beauty and bohemian vibes, the 12 shades in OPI’s autumn/winter 2018 collection comprise flirty purples, deep burgundies and rosy hues – available in lacquer, Infinite Shine and GelColor formulas. The Peru collection was inspired by the likes of Machu Picchu’s Incan ruins and the country’s architecture, food…
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