Opi Your Way

OPI encourages playful nail colour combinations & finishes with spring collection

By Rebecca Hitchon | 1 March 2024

Unveiled for spring 2024 is the OPI Your Way collection, comprising 21 shades with a variety of finishes, allowing for an abundance of personalised colour options. From apricot and candy hues to trans-seasonal brown tones, OPI has released 12 shades (seven crèmes and five effect sheers) available in GelColor, Nail…

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Sparkle & shine with OPI’s Jewel Be Bold 15-piece nail colour collection

By Chloe Randall | 17 October 2022

OPI has announced its Jewel Be Bold collection for the festive season 2022, comprising 12 shades and three limited edition glitters. “From bold to refined, glitters, metallics and shimmers appear everywhere during the holiday season – and nails are no exception,” says Georgina Emsley, OPI UK director. “I’m excited to…

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opi downtown la

Revealed: the hotspot that’s inspired OPI’s 12-piece autumn nail colour collection

By Helena Biggs | 2 August 2021

OPI has, since inception, sought inspiration from cities and regions across the globe for its seasonal nail colour collections. Now, in keeping with its 40th anniversary, it’s sticking with its homeland for its autumn 2021 shade inspo. “This autumn, we’re continuing our hometown 40th anniversary celebration and exploring an area…

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Hazel Dixon Banner

7 new colours added to the HD Pro Flex It! Base & Builder Gel range developed by UK champion tech, Hazel Dixon

By Alex Fox | 28 May 2021

The HD Professional line innovated and developed by award-winning champion tech, Hazel Dixon, has added to its pro line. “I’ve got some new products launching soon to add to the Flex it! Base & Builder range,” Hazel tells Scratch magazine. “It’s been so popular, especially since re-opening, as many customers…

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Opi Hollywood Lead

OPI marks 40th anniversary with Hollywood nail colour collection

By Helena Biggs | 5 February 2021

In celebration of its 40th anniversary, nail brand OPI has returned to its birthplace with the Hollywood collection. Available in Nail Lacquer, Infinite Shine and GelColor, the 12 shades celebrate ‘then’ with a nod to vintage Hollywood glamour and ‘now’ with trendsetting hues for spring/summer 2021. “Over the past 40…

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Opi Shine Bright Model Lead

Shine Bright with 15 limited edition OPI nail shades

By Helena Biggs | 19 October 2020

Add sparkle and shine to nails with the Shine Bright collection from OPI. Featuring Swarovski® elements, the 15 shades include three special glitter hues – each available in Nail Lacquer, Infinite Shine and GelColor formulas. Rich velvety tones of pink, mauve, burgundy, and golden brown (Snowfalling for You, This Shade…

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Opi Gelcolour Lineup Refreshed

Enhance nail strength with refreshed OPI GelColor essentials

By Helena Biggs | 1 July 2020

OPI has refreshed its GelColor base and top coat essentials to enhance the flexibility and strength of the natural nail – and aid long-term wear. Stay Classic Base Coat has improved packaging and is the ideal foundation for GelColor services for clients with normal nails and/or those that visit nail…

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Opi Hidden Prism

OPI adds a new dimension to nail colour with Hidden Prism collection

By Helena Biggs | 18 June 2020

OPI has refreshed rainbow shades by adding a prismatic twist to catch the eye. The Hidden Prism collection for summer 2020 features 12 new shades; six of which are available in both GelColor and Nail Lacquer formulas, and six in Infinite Shine. Described as ‘electric hues with a sun-washed finished’,…

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Opi Neo Pearl

OPI reimagines the metallic nail trend with Neo-Pearl collection

By Sophie Nutt | 14 May 2020

OPI has released the Neo-Pearl collection for spring 2020. The 12-piece collection sees a palette of iridescent pinks, purples, blues and nudes; combining natural translucence and luminosity for a soft and modern update to the metallic nail trend. Influenced by the appearance of pearls on runways and red carpets, Neo-Pearl…

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Opi Peru Lineup

OPI celebrates the power of colour with new campaign

By Helena Biggs | 14 November 2018

OPI is harnessing ‘Colour is the Answer’ as its brand message and core vision to aid its mission to transform the world with colour. This message will be at the core of its content creation, campaigns and products. “Most women know that colour can help them express themselves,” shares OPI…

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