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Social media engagement: Why it matters & how to increase it

By Guest Writer | 28 December 2023

Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social…

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Salon in the Spotlight: GOOSE, Nottingham

By Callie Iley | 29 June 2023

Eclectic, inclusive and filled with talented pros, GOOSE’s doors were opened in 2019 by Arabella Wildgoose, a hair & beauty specialist whose training began in 2005. Since her initial training, Arabella has continued to collect an array of qualifications in her time in the industry, seeking training in nails, lashes,…

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Salon in the Spotlight: North Salon & Training Academy, Hartlepool

By Callie Iley | 19 January 2023

Scratch shines the spotlight on nail, hair and beauty salon and training academy, North, based in Hartlepool. Caroline Dean began her nail training in 2000 at her local college, qualifying in 2001. She has continued to pursue education throughout her time in the industry since, seeking both treatments and educator…

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Bike ride raises over £7k for Hair & Beauty Charity

By Helena Biggs | 24 November 2022

Bike ride raises over £7k for Hair & Beauty Charity A team of 14 riders took part in the Hair & Beauty Charity Bike Ride, which raised £7,265 to support hair & beauty professionals in need. The event returned for this first time since 2019, when teams previously travelled to…

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NHBF urges Chancellor to protect the hair & beauty sector with 6-point plan

By Scratch Staff | 14 November 2022

The National Hair & Beauty Federation (NHBF) has urged the Chancellor, Rt Hon Jeremy Hunt MP, to adopt a six-point plan to protect the hair and beauty sector. Stressing that the hair and beauty sector is experiencing a ‘cost of doing business’ crisis, with energy and business costs escalating, the…

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Salon in the Spotlight: Beautify Salon and Training Academy, Broadstairs, Kent

By Callie Iley | 15 December 2021

Dionne Lock’s journey began in March 2017, when she started her beauty training. “When I qualified, I was mobile to start with, then in September 2017, I opened my first beauty salon in the village that I live in. In 2019, I moved my salon to my home because the…

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British Beauty Council launches 6 short films to demonstrate benefits of salons

By Chloe Randall | 9 July 2021

The British Beauty Council has launched six inspirational short biographical films to highlight how hair dressing and beauty salons are essential to people’s health and wellbeing within communities across the UK. The series, called Bring Back Beauty, form part of the British Beauty Council’s Oh Hello Beauty Campaign encouraging people to return to hair…

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Salon in the Spotlight: Bangs London

By Kat Hill | 28 April 2021

Keen to make its mark on Walthamstow, London, the team at Bangs London has implemented a number of sustainable practises. Offering hair and beauty appointments, the salon opened in September 2019. “We searched for he perfect space for almost half a year,” co-founders Danielle, Hannah & Shimol, explains. “We knew we wanted…

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Almost 500 new hair & beauty businesses created by Britons on furlough

By Alex Fox | 6 April 2021

Pandemic hardships prompt thousands of ‘lockdown-preneurs’ to start dream hairdressing & beauty treatment businesses • 33% increase in people starting hair & beauty treatment businesses after being made redundant • Almost half of new business owners have always wanted to be self-employed • More than a fifth of lockdown businesses…

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How to create a successful salon team

By Guest Writer | 19 February 2021

Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips for ensuring your salon staff are a happy, successful team… Effective teamwork is something that every organisation should strive for and is particularly important in the salon business. During my time at 81 Rose Garden,…

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