Threads: Is it here to stay?

By Callie Iley | 3 September 2023

Meta CEO, Mark Zuckerberg, reported over five million sign-ups to Threads in the first four hours of its launch. Scratch explores whether the social media platform is here to stay & its benefits for nail pros…   On 5 July, microblogging platform, Threads, made its presence known in the social…

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Instagram analytics: what you need to know

By Scratch Staff | 30 December 2021

You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to…

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instagram scheduling tool

Instagram adds practice mode & scheduling features to live broadcasts

By Helena Biggs | 21 October 2021

Good news for nail art demos & collaborations – Instagram has added ‘practice mode’ and a scheduling tool to its live broadcast feature. Ideal for advance promotion of your live – and keeping your followers in the loop about when you’re going to showcase new nail art designs or interview…

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social media management

Struggling to keep up with social media? Read our 6 top tips

By Scratch Staff | 20 October 2021

After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of…

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Socialista Media Web Feature

7 tips to help grow your nail Instagram profile

By Guest Writer | 8 July 2021

Anna Khanna, founder of social media management company, Socialista, which helps beauty businesses improve their social media reach, shares advice for growing your Instagram profile… 1.  Give your followers value This will not only place you as an expert in your field, which will draw in clients, but will also…

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Instagram Trends

The 5 most popular nail trends on Instagram of 2021

By Chloe Randall | 27 April 2021

With salons reopening and people rushing to get pampered, the experts at OnBuy Body Care sought to find out what the most popular nail colours and trends are on Instagram. Based on the number of hashtags, the top five nail trends are: Nail trend Number of # Marble nails 1,832,896…

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Instagram Reels Gram 1200

Instagram Reels: A how-to guide

By Guest Writer | 6 April 2021

London based nail artist, Sadie Jordan, works as a creative nail expert and content creator for The Gel Bottle Inc. Her previous work included a job at WAH Nails, at which she produced content for the brand’s YouTube channel. Here, she reveals how to make the most of Instagram Reels…

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Gellux Nail Art Challenge

Get creative with Salon System’s Gellux nail art challenge

By Chloe Randall | 29 March 2021

Salon System has unveiled its launch of the Gellux Nail Art Challenge with nail expert and session manicurist, Karen Louise. In the run up to reopening, the nail art challenge is launching on Instagram @salonsystem on Monday 29th March 2021 to help nail techs prepare for life back in the…

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Nail Bites 7 March

NAIL BITES: 5 tales from the industry w/c 7 March

By Chloe Randall | 14 March 2021

Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Pinterest trend Pastel manicures are guaranteed to trend every year for the Spring season, but for 2021, lavender in particular is outpacing the…

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Maddie Regan

9 top tips for nailing Instagram

By Guest Writer | 5 March 2021

Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way…

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