Instagram & Facebook to label fake, AI-generated images
Meta has added an option to label AI-generated content to its platforms, so that users ‘recognise when something may have been created with generative AI.’ This is particularly useful for posts on Facebook, Instagram and Threads that feature AI-generated nail designs, so that clients can manage their nail art expectations…
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Threads: Is it here to stay?
Meta CEO, Mark Zuckerberg, reported over five million sign-ups to Threads in the first four hours of its launch. Scratch explores whether the social media platform is here to stay & its benefits for nail pros… On 5 July, microblogging platform, Threads, made its presence known in the social…
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Instagram analytics: what you need to know
You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to…
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Instagram adds practice mode & scheduling features to live broadcasts
Good news for nail art demos & collaborations – Instagram has added ‘practice mode’ and a scheduling tool to its live broadcast feature. Ideal for advance promotion of your live – and keeping your followers in the loop about when you’re going to showcase new nail art designs or interview…
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Struggling to keep up with social media? Read our 6 top tips
After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of…
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7 tips to help grow your nail Instagram profile
Anna Khanna, founder of social media management company, Socialista, which helps beauty businesses improve their social media reach, shares advice for growing your Instagram profile… 1. Give your followers value This will not only place you as an expert in your field, which will draw in clients, but will also…
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Instagram Reels: A how-to guide
London based nail artist, Sadie Jordan, works as a creative nail expert and content creator for The Gel Bottle Inc. Her previous work included a job at WAH Nails, at which she produced content for the brand’s YouTube channel. Here, she reveals how to make the most of Instagram Reels…
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NAIL BITES: 5 tales from the industry w/c 7 March
Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Pinterest trend Pastel manicures are guaranteed to trend every year for the Spring season, but for 2021, lavender in particular is outpacing the…
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9 top tips for nailing Instagram
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way…
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Set up an online store for your beauty business in 7 steps
If the pandemic has shown us anything, it’s that in a service industry like beauty, our income can be significantly affected when we can’t physically see our clients. Here are some benefits of having an online store, with details on how to set up a professional looking online store with…
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Vu Nail Systems announces 4 brand ambassadors
Vu Nail Systems has announced four brand ambassadors to join the Vu Crew. The brand has welcomed Marie Lewis of @thelittlebeautyroomuk, Jo of @josprettylittlegels, Michaela @mica_nail_art and Beata Dybciak of @beautylicious.bd to the team. “I knew I wanted various nail technicians with a different range of product skills so they could…
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Social Media: 6 tips for connecting with clients
It can be super easy to get stuck in a rut on social media, posting the same content and using the same techniques. However, changing it up, ensuring you are staying relevant and keeping up with social media trends whilst adjusting to the ever changing algorithms is a recipe for…
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Misleading beauty filters banned for influencers
The UK’s Advertising Standards Authority has told social media influencers that they can no longer use ‘misleading’ filters on beauty adverts. It has been said that filters should not be used if they ‘exaggerate the effect of a cosmetic or skincare’ being sold on the platform. The ban was enforced after the…
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Is your work/life balance too affected by social media?
We are able to create relationships with customers before, during and after they have booked a visit to our nail business with the power of social media. This allows customers to trust us and become instantly loyal, even before they may have visited. But, there is a downside to social…
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5 Instagram actions to leave in the past
Stepping into a new year gives us time to reflect on our achievements and lessons learnt from the past, and realise exactly what we want to leave in 2021. Below are founder of Socialista Media, Anna Khanna’s top tips on what to leave in 2020 when it comes to your…
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