5 steps to improve your nail photos
Taking professional, clean looking nail photos is what can set you apart from your competitors and build your brand and portfolio. A great image will stop someone scrolling on social media and help them pay attention to your brand. The following aspects should all be considered when you are looking…
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Capture nail tutorials & pics hands-free with KB Glow Video & Photo Demo Station
Award-winning nail tech, Katie Barnes, has added KB Glow™: Overhead Video & Photo Demo Station to the Katie Barnes Tool Range. The custom designed, multifunctional station facilitates overhead filming of tutorials and live streams. It’s ideal for nail and lash tutorials where you need all hands on the demo and an…
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What to look for when choosing a reputable business awards to enter
Winning an award is an excellent marketing opportunity. It boosts morale, raises the profile of your business and highlights and recognises your expertise. When contemplating entering an award, you firstly need to consider whether you want to increase your recognition locally or nationally. These both have genuine and mock awards,…
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Katie Barnes adds three nail files to popular tool range
Award-winning nail tech, Katie Barnes has added three nail files to the Katie Barnes Tool Range. The range offers three unique nail files each suitable for different techniques. The KB 2-Way nail files provide a multi-function file offering two different grits on each side. The design also includes a precision…
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Katie Barnes explores the value of online learning for nails
Use your time wisely between appointments and during any ‘down time’ by broadening your knowledge and skillset through online classes. During times such as lockdown, online learning has proven really beneficial. There are many online classes available – from paid and free business mentoring and webinars to technical skill building…
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Nail tech launches sharpening service to keep tools performing at their best
Katie Barnes, the award-winning Warwick nail tech who has founded her own tool range, has launched a sharpening service. The service is available to nail techs using any tool brand, not just those using the KB Tool Range. “Sharp tools are safer and more efficient to use than blunt ones,”…
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5 ways to boost your nail business during lockdown 2.0
As business owners and busy professionals, time is something we often have very little of and many tasks get put on the back burner. It can be hard to be motivated in times like this but it is important to remember that just as there are real challenges, there are…
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Nail technique: How to successfully file the lower arch in 5 steps
One of the most common mistakes a tech can make is over filing the lower arch of the nail, especially if the form or tip fit was incorrect in the first place. Careful and controlled filing can help to prevent this. The way you hold your file is important when…
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Revealed: The 16 best hand poses for showing off your nail work
Taking good quality photographs of your nail work is great for your advertising and marketing materials as it shows off your skills. Regularly photographing your work will also allow you to see room for improvement and highlight areas of concern that may not be obvious when in front of you.…
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Award-winning nail tech presents KB Full Tool Range Kit
Katie Barnes Tool Range, the brand launched by multi award-winning Warwick based tech, has added the KB Full Tool Range Kit to the portfolio. The comprehensive kit features all of the current tools in the Katie Barnes Tool Range, and the KB Stand Up Inductive Phone Charger is included with…
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Is my nail or beauty product out of date?
In a previous blog for Scratch, I discussed the shelf life of nail products. In this article, I will go into more depth about what the labelling on products means, what you need to be aware of and how to understand the expiry of each nail product. What is shelf…
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Struggling to master a nail design? Here’s some advice…
Unfortunately we are in an age where we want to master something the instant we try it and tend to blame the education or object for not instantly picking it up. This doesn’t just apply to learning a new skill. It is also applicable to a new product, brand technique…
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How to keep your nail tools in tip-top condition
Scissors, nippers, cuticle pushers and other such nail tools will last longer and keep a sharp edge for longer if you take the appropriate level of care. Sharp tools are safer and more efficient to use than blunt ones. When a tool is blunt or thick, additional force is required…
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How to choose smile lines to suit your client’s nails
Different smile lines will suit different shapes and lengths of nails. Smile line execution requires different techniques to create each ‘type’ of smile line; competition, extreme, and salon viable. The general rule is that the longer and more pointed the nail, the deeper and longer the smile line should be.…
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5 ways to boost success via your social media platforms
Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…
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