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Master watercolour nails in minutes with Artistic Colour Bloom Gel

By Callie Iley | 24 April 2022

Marble, gemstone, watercolour, floral print and snakeskin nail designs just got quicker, cleaner and easier to create with Artistic’s Colour Bloom Gel Coat. Allowing techs to perfect tricky techniques in minutes, the LED-cured gel product boasts endless nail art possibilities without  mess, instantly dispersing gel polish to create flawless watercolour…

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NAIL TECH TALK: Abigail Simons of Beautiful Nails by Abi Simons

By Callie Iley | 19 March 2022

Scratch chats to Abigail Simons of Beautiful Nails by Abi Simons about her training and the advice that she’s picked up along the way… I trained at the London College of Beauty Therapy, then furthered my training under CND, Louella Belle, Gemma Lambert, Katie Barnes and Virag Timar. I do…

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8 reasons why you get dry skin on your feet

By Guest Writer | 10 March 2022

To best avoid rough, dry, tight or cracked heels, Bryony Cocksedge, head of education at Louella Belle, explains the major causes and solutions… Lifestyle and genetics Lifestyle and genetics are both factors that have a major say in your skin’s characteristics and conditions. For many, when they think of summer…

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Revealed: 5 steps to make your pedicure go the distance

By Guest Writer | 9 March 2022

Keep dry, hard skin on feet at bay post-pedicure with a helping hand from Bryony Cocksedge, head of education at Louella Belle… 1. Start with a bowl of warm water and add a capful of Footlogix Foot Soak which is a pH balanced, gentle, cleansing foot soak with anti-microbial properties.…

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Louella Belle adds eco-friendly Evolve Organic Beauty line to pro product portfolio

By Helena Biggs | 9 February 2022

Louella Belle, distributor of brands including Artistic Nail Design, Morgan Taylor Nail Lacquer, Footlogix and Personaility for the professional beauty sector, has added Evolve Organic Beauty to its impressive portfolio. Evolve, which is stocked in UK retailers including John Lewis, Harrods Beauty and Feel Unique, creates products in small batches…

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Struggling with nail glitter removal? This Morgan Taylor range makes it easy

By Helena Biggs | 9 January 2022

Do you love sparkly nails but find glitter tricky to remove? Morgan Taylor has unveiled a peel-off glitter range of nail lacquers; ideal for in-salon or at-home mani/pedis. Ideal for a night on the town or special occasion, Peel-Off Glitter is a 2-in-1 glitter and base formula, meaning there’s no…

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Looking to take nail looks to a new dimension? Check out Artistic’s 6 Chrome Pens

By Rebecca Hitchon | 10 December 2021

Ideal for party season and beyond, Artistic Nail Design has launched six easy to use Chrome nail art pens, allowing techs to create an eye-catching chrome effect nail look in just minutes. With unmatched reflective chrome finishes that are unable to be replicated with standard gel polishes or lacquers, clients…

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Enhance your beauty retail game with Lisa & Lou online webshop

By Helena Biggs | 1 December 2021

As a nail tech or beauty pro, the idea of ‘selling’ products can be intimidating. But you could be missing out on a top-up on your treatment cost by not retailing aftercare items to support your clients’ nail and beauty needs. Step in Lisa & Lou to lend a hand.…

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Artistic Nail Design launches 6 autumn nail shades inspired by being fearless

By Emma Hobday | 24 September 2021

Artistic Nail Design has launched the Breakout Beauty collection for the autumn season, created to embody the fearless energy of the Artistic wearer. This six colour collection features a range of shades from subtle to smoky that are perfect for the changing weather of autumn. The Breakout Beauty shades will be…

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Gelish & Morgan Taylor reveal 6 spring shades

By Chloe Randall | 17 February 2021

Gelish and Morgan Taylor have unveiled their spring nail colour collection, ‘Out In The Open.’ Comprising of six shades, the collection is available in Gelish Soak Off Gel Polish, Gelish Mini, Morgan Taylor Nail lacquer and Gelish dip. The shades available are: Dancin’ In The Sunlight – Pearl Shimmer No…

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Re:New Beauty’s director on why the brand supports Nail Breast Cancer so strongly

By Helena Biggs | 29 October 2020

October marks Breast Cancer Awareness Month, and for the past few years, Scratch has been supporting the Let’s Nail Breast Cancer campaign to help raise funds for the Future Dreams charity. The campaign was launched by Lisa Crook, founder of nail and beauty distributor, Louella Belle, who set out to…

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Scratch October 2020: Behind the cover

By Sophie Nutt | 4 October 2020

This month’s striking Scratch cover comes courtesy of the Let’s Nail Breast Cancer 2020, in aid of Future Dreams. This year’s campaign is encouraging men to paint their nails pink and post on their social media channels using the hashtags #LNBCboys and #LNBC20 for awareness. As well as this, there’s a whole range of…

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Let’s Nail Breast Cancer 2020: How you can get involved

By Sophie Nutt | 1 October 2020

October marks Breast Cancer Awareness Month – a time to particularly note the most common cancer in the UK. Every year, one in seven women are diagnosed with the disease, alongside roughly 370 men. Fighting breast cancer is a cause that has always united the nail industry due to its…

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Artistic as cool as it gets

Keep nail styles cool this summer with 6 shades from Artistic Nail Design

By Helena Biggs | 14 July 2020

Artistic Nail Design has launched the Cool As It Gets collection; six fun and vibrant nail shades inspired by ways to keep cool in the summer heat. The hues are available in Colour Gloss, Colour Revolution and Perfect Dip, dependent on your client’s preference and their desired wear time. The…

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Coronavirus: Should you raise your treatment prices when you reopen?

By Guest Writer | 11 July 2020

Jenni Draper, session nailist & PR/creative manager at Louella Belle discusses whether nail and beauty businesses should consider raising their treatment prices after lockdown… As outlined by the UK government’s guidance on our roadmap out of lockdown, nail and beauty salons are provisionally set to reopen on 4 July. This…

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