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The top 5 male celebs rocking man-icures

By Lilly Delmage | 19 November 2021

Man-icures aren’t a new concept, just think back to rock n roll legend David Bowie! However, they are certainly making a statement come back. After all, our bodies are just a creative canvas really, aren’t they? Here’s a list of male A-listers that think so too, some of which may even be releasing their own nail lines…   1. Harry Styles…

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A mood-enhancing mancare product has arrived to support mental health

By Helena Biggs | 15 April 2021

After two years in the making, Happy Paul has launched – a brand with a mission to support mental health through a smile. Created by Paul Gerrard of Gerrard International, a life-long sufferer of depression, Happy Paul hopes to change an ‘all or nothing’ approach to wellness by developing products…

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Jay Jay Revlon addresses the stigma around male grooming

By Sophie Nutt | 19 November 2020

Back in August 2018, Scratch caught up with the founder of Guys That Nail It, Jay Jay Revlon, about his passion for male self-care. Jay Jay strives to change the stigma around male grooming by normalising the language used and actions taken towards men getting nail treatments. “I want to change the…

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How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

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How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

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More men are making grooming resolutions in 2019

By Sophie Nutt | 16 February 2019

A recent survey conducted by grooming brand, The Bluebeards Revenge, has found that more men are making grooming resolutions in 2019 to improve their love life. The survey of 2,018 men revealed that 73% are planning to make grooming resolutions, while 67% revealed it’s about improving their chances of finding…

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Male ‘beauty from within’ market is huge, reveals new research

By Helena Biggs | 6 May 2018

A ‘new standard and awareness of beauty has appeared throughout the male market’ according to the team at Redshoe, a branding and communications agency, who reveal that more men are turning to supplements to enhance skin from within. They put this down to frequent launches in the beauty industry, and…

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