Here’s how one nail tech gained over 60K followers on YouTube
In just a few years, nail artist Natalie Mugridge has amassed over 30,000 Instagram followers – and a whopping 60,800 fans on YouTube. So what’s the secret to her social media success? Here, Scratch gets the lowdown… “I posted my first YouTube video on 28 September 2017, the same month…
NAIL TECH TALK: Meet Kylea Wherry, Scratch Stars L&P Tech of the Year 20/21
Scratch chats to Kylea Wherry about her journey into the nail industry and her delight at winning the Scratch Stars Award for L&P Tech of the Year 20/21… I started my career in nails in January 2012. It wasn’t a profession I’d dreamed of, just one I thought could fit around…
NAIL TECH TALK: Jessica Smith of The Nail Club
Scratch chats to Jessica Smith of The Nail Club about growing up in a family of nail technicians and leaving an office job to pursue nails full time… Coming from a family of nail technicians, I have grown up watching my mum and auntie create such beautiful sets of nails.…
NAIL TECH TALK: Kimberley Sargent of Nail’d By Kimberley
Scratch chats to Kimberley Sargent of Nail’d By Kimberley about her journey into the nail industry and the importance of always improving your skills… During the first lockdown, I became obsessed with watching nail art tutorials on YouTube and TikTok, whilst always keeping up with the latest trends. I set…
3 nail artists, 1 city, an ethical working code & abundance of creativity – all blend to serve up Supernatural Nails
A former graphic designer and illustrator, Lucy Allen based in the Kelham Island district of Sheffield, has moved her creative focus onto nails as the owner of Supernatural Nails, having trained as a nail tech three years ago. Opening her nail salon to address concerns she was having on issues…
Salon in the Spotlight: Pinks Nail & Beauty Salon, Kingsbury
After working at Pinks Nail & Beauty Salon since 2015, Kate Szabo was given the opportunity to purchase the salon from its previous owner in 2019. “At Pinks, we focus on delivering the highest standard of service, focusing on customising treatments for our customers needs,” Kate explains. “Our whole team…
NAIL TECH TALK: Jenny Boylan of Jenny Boylan Nail Artist
Scratch chats to Jenny Boylan of Jenny Boylan Nail Artist about working abroad and opening her own salon… I trained in a beauty academy in Drogheda County Louth. I trained in acrylic and gel enhancements, gel polish and fibreglass. After college, I continued to do add on courses. I did…
Salon in the Spotlight: Maci Blanche Nails, Gravesend
Maci Parry began her nail journey in April 2020, and the 18-year-old opened her salon in July of the same year. “It has been tough journey to say the least. I felt that every time I was building up a clientele and getting into the groove of things I was…
NAIL TECH TALK: Anna-Lena Pickel of Ena
Scratch chats to Anna-Lena Pickel of Ena about expressing herself through nail art and mental health… My training is the typical pandemic nail tech story. In Winter 2020, I got my certificate for manicure and gel manicure at Nails Pro Academy. It also started to become my therapy, my creative…
NAIL TECH TALK: Jess Swinburn of Beauty by Jess
Scratch chats to Burnley and Blackburn based tech, Jess Swinburn of Beauty by Jess, about being featured in her local news and the importance of utilising social media for business… I love everything about the nail industry. I did art as an A-Level, and have always had a creative side,…
Salon in the Spotlight: Creative Nails and Brows, East Yorkshire
After running her salon in the high street of Driffield town centre between 2011 and 2017, Diane Wilson moved her salon to her summerhouse. “I was an A level teacher, but a horrific car accident put me in a wheelchair, so that was when I changed career to the nail…
Salon in the Spotlight: Coco’s Nail Artistry & Beauty, Rothwell
Lee-Ann Moss enjoyed life as a mobile nail technician from 2017, but began to look for properties to rent during the lockdowns of 2020 in order to open her own salon. “The idea that life is too short hit home for me during the pandemic,” Lee-Ann remembers. “I was approached…
NAIL TECH TALK: Camilla Vika Høgemark of Vegan Nails by Camilla
Scratch chats to Camilla Vika Høgemark of Vegan Nails by Camilla about her favourite nail trends and the importance of using vegan and cruelty free products… Art is something I’ve always been into, ever since I was a little kid. I studied Fine Art in college, and later graduated with…
15 things to know about Madelene Wolf – global champion of nails
Get to Know a Nailympia Expert… NAME: Madelene Wolf Business name: Madelene Wolf Naildesign Location: Sweden Nationality: Swedish Who Trained You: So many… David Fowler & Najet Hamila Strand to name two that I’ve learned the most from. Years in Nails: 25 years Years Judging: 3 years Nail Brand You…
NAIL TECH TALK: Kat Crammon of Katz Klawz Luxury Nail Bar
Scratch chats to Kat Crammon of Katz Klawz Luxury Nail Bar about her transition from teaching assistant to nail tech and how she has grown her business since 2020… Before branching into nails, I was a teaching assistant. I competed the training when my son was young and it was…
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