MANACARE: The US brand bringing male-focused nailcare to salons
MANACARE is a male-focused nailcare brand born from a personal grooming experience, which highlighted a gap in the professional nail market. Co-founder, Nestor Villalobos, shares they story behind the brand and explores the changing landscape of male nailcare… When co-founder of male nailcare brand, MANACARE, Nestor Villalobos, started to get…
The nail brand behind RuPaul’s Drag Race UK star Tequila Thirst’s showstopping styles
When it comes to drag queen styling, most people think about bold make-up and hair – but nails also have a prominent role in creating a fabulous, theatrical look. The team at UK brand, EL Nail Systems, is hoping to make that clear through its work with RuPaul’s Drag Race…
Manucurist continues international expansion with support from private equity firm
European private equity firm, Inflexion, has agreed an investment in French nailcare brand, Manucurist, to accelerate its international growth. Founded in 2016, Manucurist is known for its plant-based and vegan formulations that provide ‘targeted care [for] all nail types’. The brand is sold in over 40 countries, and is experiencing…
The UK nail brand built by a nail tech to support nail techs
From mixing her own glitter acrylic in 2003 to founding EL Nail Systems, Emma Sarda’s journey is one of grit, passion and an unshakeable belief that nail technicians deserve better products. Lead image courtesy of EL Nail Systems brand ambassador, Ashley McCann (Instagram.com/the_exquisite_nail_fairy). Emma Sarda qualified as a nail technician…
The US nail brand that caught the attention of Kim Kardashian
US-based nail brand & salon, LA PAR, was created with one core mission: to prove that beautiful nails should never come at the expense of nail health. Scratch spoke to the brand’s founder to find out what makes LA PAR stand out… Lisa Tran grew up in a salon environment…
The UK nail brand that aims to save nail techs time, stress & money
Nail technicians are busy people, and shouldn’t have to spend time worrying about the quality and reliability of their products. The founders of Precision Nail Technology have built their brand with this knowledge in mind. Building the brand The minds behind Precision Nail Technology (PNT) bring over 20 years of…
British Beauty Festival 2026: a landmark event bringing UK brands to China
The British Beauty Council and brand management ecosystem, Chrysalis Beauty, have signed a strategic partnership, bringing the British Beauty Festival to China. China marks the festival’s first international base, with the inaugural 2026 iteration unfolding across three Shanghai venues throughout April and May. British nail brand, Nailberry, and lash, brow…
How to spot a high-quality professional nail product
In today’s saturated nail market, quality is a complex issue that requires unpacking. From ingredients to in-house support and labelling to UK and EU law, read on to discover what quality means in the professional nail realm. What is a high-quality product? “A high-quality product is one that performs as…
Rocksta Nails: the nail brand built on community, determination & bling
From ambitious nail newbie to established tech & brand owner, Ryan Hobbs’ nail career proves that determination, passion – and a little bit of bling – can take you further than you’d ever expect. Starting out Five years ago, Ryan Hobbs stumbled across award-winning nail artist & brand owner, Kirsty…
How Cuticleco. went from garage startup to popular nail brand
Sometimes the best ideas are born out of necessity – and a little bit of lockdown creativity. Ellie Barnard’s creative spark ignited in 2020, when she launched a press-on nail business from her parents’ garage. But when she added cuticle oils as an upsell, something unexpected happened: the oils started…
‘Nail obsessed’ pro unveils stationery & cuticle oil range
Donna Dennell, nail pro & podcaster, has founded The Nail G: ‘a place for the nail obsessed’. She offers cuticle oil pens in various scents, alongside stationery items including eco-notes for ‘really important nail notes’ and greetings cards. “The Nail G is an extension of my longstanding nail business, as…
Gerrard International acquires Jessica Cosmetics nail brand
Nail and beauty distributor & training provider, Gerrard International, has announced its acquisition of Jessica Cosmetics. The Hertfordshire-based company, founded by manicurist, Susan Gerrard, and her late husband, Ian, has been leading Jessica Cosmetics’ UK arm for the past 35 years, helping to make it the nailcare brand’s most successful…
The Ukrainian nail brand on a mission to make nail techs’ work safer
Standing tall for 2025, Ukrainian manufacturing brand, ÜLKA, sponsored Nailympia London to demonstrate how it’s serious about redefining what a nail technician’s workspace should be. Since 2017, the brand has championed a simple yet powerful belief: a nail station must feel like a sanctuary, not a place that harms the…
The Nail Lab expands education offering with The Nail Hub
Professional nail brand, The Nail Lab (TNL), has expanded its education offering with the launch of The Nail Hub – a dedicated arm of the business designed to ‘raise education standards throughout the UK and beyond’. The Nail Hub serves to empower nail professionals through structured, high-quality training. With a…
Nail brands supporting breast cancer awareness via pink product sales
Image courtesy of Glitterbels With October marking Breast Cancer Awareness Month, we’ve rounded up nail brands showing support… Glitterbels Staffordshire nail brand, Glitterbels, has partnered with local cancer awareness charity, Pink Sisters & Misters, and is donating 20% of proceeds from its Think Pink collection to the organisation. Think Pink…
