Meeting with Mavala UK
Yesterday I hotfooted to Mavala UK’s HQ in Sevenoaks, Kent. Excited to gain an insight into such a long-established brand, I was met by Lynn Gray, Mavala UK’s national sales manager, who was tasked with relaying the brand’s 60 year history and showcasing the huge range of products available. I was lead into…
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Digital retail unit launches for shoppers to try OPI before they buy
OPI has commissioned specialist design agency, Play, to create a digital retail unit so clients can try out OPI nail shades before they buy. The free standing units have built-in augmented reality technology to help aid the decision-making process for customers and speed up the time it takes to pick…
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How to boost your beauty brand image & identity
Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established…
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