Behind the Brand: Meet the duo behind Get Buffed Pro
Founded in 2019 by nail pro duo Sarah Elmaz and Cathy Burge, Get Buffed Pro was born after they had both been working in the industry for more than 15 years. As nail professionals themselves and using tools every day, they saw a gap in the market for nail art…
Behind The Brand: Meet the mind behind Nail HQ
Scratch chats to Founder of Nail HQ, Mark Taylor who shares the motivation behind the brand. Mark Taylor founded Nail HQ in April 2013 as he wanted to help consumers with their natural nail health by creating nail treatments to use in the comfort of their own homes. The Nail…
Top Tech Jade Barber expands nail brand & systems
Back in July 2019 Jade Barber, an award-winning nail tech and industry educator, launched her own brand. Known as Nail and Beauty Excellence (NBE), this brand has been extended and adapted and now boasts an impressive catalogue of products, a growing base of nail tech followers and promises more is…
Behind The Brand: Meet the founder of Sash Pro Tools
Scratch chats to Founder of Sash Pro Tools, Sashanie Gray who shared why she started the brand and the plans for the future. Founded in 2017, Sashanie Gray created her own product range after being a self-employed manicurist and having delved into many channels in the beauty industry such as…
Behind The Brand: Meet the duo behind My Papillon Beauty
Scratch chats to Founders of My Papillon Beauty, Kelly Mcguinness and Claire Whittle who share how they came to start the brand and what goes on behind the scenes. After working together in a salon in 2019, Kelly Mcguinness and Claire Whittle had the idea of creating a range of…
Nail tech launches clothing & product line in lockdown
Jaki Logan, of Nova Nails, found inspiration within the weeks of lockdown in order to keep her business alive by launching Break Hearts, Not Nails – a clothing and product line for both professionals and consumers alike. “I started doing nails around three years ago,” explains Jaki. “I was approaching…
Leighton Denny MBE returns to run namesake nail brand
Multi award-winning nail technician and brand founder, Leighton Denny MBE, has returned to the helm of the Leighton Denny Expert Nails brand following a five year break. Founded in 2005, the brand is now manufactured by Prestige Nail Care and Leighton’s return coincides with LDEN’s 15th anniversary on 30 June.…
How Christina Fitzgerald transitioned from manicurist to brand owner
Scratch catches up with Christina Fitzgerald, manicurist and brand owner, to discover her career story so far and more about the Australia-based Christina Fitzgerald brand… You began in the beauty industry as a manicurist, why did you decide to launch the Christina Fitzgerald brand? When I started my career 36 years ago, manicuring…
LeChat reveals global expansion plans & two new team members
Nail care brand, LeChat, has revealed plans to increase its global presence and enhance its education offerings in 2019 – so has employed two new executives to assist. Herman Paez has joined the company at its headquarters in Hercules, California, as global sales director. In this capacity, he will bring…
Meeting with Mavala UK
Yesterday I hotfooted to Mavala UK’s HQ in Sevenoaks, Kent. Excited to gain an insight into such a long-established brand, I was met by Lynn Gray, Mavala UK’s national sales manager, who was tasked with relaying the brand’s 60 year history and showcasing the huge range of products available. I was lead into…
Digital retail unit launches for shoppers to try OPI before they buy
OPI has commissioned specialist design agency, Play, to create a digital retail unit so clients can try out OPI nail shades before they buy. The free standing units have built-in augmented reality technology to help aid the decision-making process for customers and speed up the time it takes to pick…
How to boost your beauty brand image & identity
Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established…
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