How the local press can boost your beauty career
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why you should be using your local newspapers and social media groups to spread the word about your services… The local press was a key way to getting exposure. Local press will be on board with many salon stories and events as it…
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How to correctly remove nail enhancements that are lifting
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to correctly remove enhancements that have lifted What is lifting? Enhancements that lift away from the natural nail show a sign of service breakdown. This can occur with any nail coating but is often more common with L&P and…
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SALON IN THE SPOTLIGHT: BeYoutiful, Nagel Studio Het Gooi, The Netherlands
After a busy career in media and marketing, Angela Romijn-Penney decided to take a leap of faith, follow her passion and open her own nail studio. Having lived in the Netherlands for 15 years, Angela enjoyed family life and a busy career but sought a change in direction. Now the…
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What is dark social & how can I get involved?
Tom Ferris, owner of Blackwell Ferris Marketing, reveals what ‘dark social’ is – and why you need to know about it… “It was so funny I just HAD to share it with you guys”. “Yeah but Marc never replies in the WhatsApp group, he always lurks in the background just watching”. This…
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SALON IN THE SPOTLIGHT: Rainbow Nails, Plymouth
After five successful years in both her home salon and forging her client base as a mobile technician, Sophie Hudd is celebrating the opening of her new salon in Plymouth. “It’s a big change to now have my own salon and a small team of other techs – Emma and Kim…
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How to boost your beauty brand image & identity
Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established…
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SALON IN THE SPOTLIGHT: The Pretty Painter, Yeovil, Somerset
Bright, colourful and oh-so-fun, Cheryl Garner did not shy away when it came to creating her working environment. “I became self employed in 2010 after qualifying in 2002,” remembers Cheryl Garner. “I’ve been based at my current salon, Marley Barn Hair & Beauty, for four years now. My client, and…
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Katie Barnes on why you don’t say ‘Chinese salons’
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, addresses the issue of non-standard salons and incorrect terminology – with a helping hand from CND educator, Anna Lee Let’s talk about the elephant in the room. Many technicians and clients are guilty of referring to non-standard salons as ‘Chinese salons’, ‘Viet…
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Scratch team gets immersed in Scentered products
On Friday, myself and Kat were invited to an event held by Scentered – a range of natural aromatherapy products that are designed to help the user stay centred, wherever and whenever. Fresh-faced and eager to find out more about the products and the concept, we were introduced to the Scentered therapy balms and…
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SALON IN THE SPOTLIGHT: Enhanced by Hannah, Tipton
“Life is for living,” Hannah Bell states, “Grasp what makes you happy.” Living by those wise words, Hannah is living out her ambition with the recent opening of her salon. Having been diagnosed with breast cancer a few years ago, Hannah had to overcome some personal challenges. “This a new…
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An insight into the nail apex
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, serves up advice on apex placement for different nail shapes What is the apex? The apex should be the highest part of an enhancement, located at the weakest point and created to give the nail balance and strength. It should be visible from every angle but is most noticeable from the side view. The…
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Spruce up your salon with REM
Spruce up your mani desk with the Infiniti Nail Station from REM. Available with or without storage, the desk can be customised to any REM colour meaning there’s a look to suit every salon set-up. It also boasts the REM three year warranty. Infiniti features an advanced air filter system as standard, as…
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Raiser of standards to launch management courses for hair & beauty
CEO and founder of PHAB Standard, Nergish Wadia-Austin, has returned from a five-year sabbatical to offer business management training courses to the hair and beauty industries. From January 2018, Nergish will be providing an updated curriculum of training courses for hair & beauty salon, spa, nail bar and barbershop managers…
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SALON IN THE SPOTLIGHT: Well Gel Nails, Essex
When sister duo, Ellenor Smith and Elizabeth Harold’s, beauty business outgrew its original location, the pair sought to create a new and exciting hub for their salon. “We started off working from home in a spare bedroom,” explains Ellenor, co-owner of Well Gel Nails. “We recently moved into a summer…
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Add Mavex Calluspeeling to your pedi kit
Perfect your pedicures with the Mavex Calluspeeling treatment. Great for techs on the go that may not have access to water for treatments, the formula allows you to remove hard skin without the need for soaking or excessive filing. In a five-step process, the products formula removes cracked, hard and calloused skin. Special…
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