The 5 social media mistakes that are stopping you from attracting clients to your beauty business
Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for…
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Salon in the Spotlight: Nails by Emoke, Harrow, Greater London
Emoke Andre, owner of London nail salon, Nails by Emoke, tells Scratch about the unique qualities of the business and its ‘family’ of staff… Qualifying as a nail technician in 2014, Emoke Andre worked in a salon in London, but always had a bigger goal in mind: to open her…
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Pro Beauty & Hair Glasgow – Online Nail Competition 2024: THE RESULTS
The Federation of Nail Professionals and Professional Beauty hosted an online nail contest, revealing the results across five categories on 10 June. Categories were open to both students and professionals, with the competition hosted to recognise talent and creativity in Scotland. Judges were Marian Newman BEM, Kirsty Meakin, Hazel Dixon,…
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How to tackle loneliness & self-doubt in the nail industry
Your role sees you care for the nail needs of others, but are you looking after your own wellbeing? In an industry with a large portion of solo workers, there’s never been a better excuse to stay connected. “Feeling lonely isn’t in itself a mental health problem, but the two…
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Salon in the Spotlight: Nails By Nichole, Rochester, Kent
Nichole Reynolds shares the story behind her home salon haven, Nails By Nichole, and provides a glimpse into her nail offerings… Nichole Reynolds worked from her dining room for 15 years before her husband offered to convert the shed into a nail space. “I was comfortable indoors, but my husband…
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Salon in the Spotlight: Nails at The Oaks, Great Oakley, Essex
Paisley Barendrecht shares how she came to own home salon, Nails at The Oaks, offering Beverly Hills-inspired escapism to clients… Having two children in the space of less than two years changed Paisley Barendrecht’s outlook on her career. Rather than returning to an office job after maternity leave, she decided…
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Salon in the Spotlight: Laura Lou Treatments, Osmaston, Derbyshire
Aesthetics practitioner & beauty therapist, Laura Louise Higgins, welcomes us into her pretty pink garden salon, Laura Lou Treatments… Laura Louise Higgins undertook her nail training with a vision to offer intimate one-to-one appointments, where clients could always feel welcome and not rushed. She launched her nail business from her…
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Suffering from nail separation? ACESO™ system delivers targeted results for picture-perfect nails
Are you or your clients suffering from nail separation? From the creators of IBX & Dadi’Oil comes ACESO™, a system that delivers targeted relief and support through the nail plate and onto the nail bed. Famous Names made significant waves in the sector with the launch of IBX: a strengthening…
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I’m a fully booked nail tech. What do I do next?
One of the most baffling things I see happening in the nail and beauty industry is independent pros boasting of fully booked diaries – but then closing them to new clients out of fear. This fear is of overwhelm, losing it all and of what others might think of them,…
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Salon in the Spotlight: Elrose Beauty, Ilkeston, Derbyshire
Nail and brow pro, Ellie Aldred, gives a glimpse into her ‘happy place’: her home salon, Elrose Beauty… Ellie Aldred describes her taste in décor as ‘simple and minimalistic – with a bit of an edge’. Her nail studio is located at the bottom of her garden, accessible via the…
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How to navigate accessibility needs in the nail salon
With research from P&G finding that only 4% of beauty and personal care companies worldwide cater for physical disabilities, Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores ways nail businesses can effectively meet the accessibility needs of staff and clients. I have personally faced many challenges relating to my…
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Sweet Squared appoints 18 CND™ educators across the UK&I
Sweet Squared, provider of professional hair and beauty products and training, has appointed 18 education ambassadors to its CND™ training team. The UK&I distributor for CND™ (Creative Nail Design) now boasts a team of 40 education ambassadors, who each offer brand education and will drive the growth and success of…
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Salon in the Spotlight: Nails With Kails, Andover, Hampshire
Kayleigh Watkins shares the story behind her home salon business, Nails With Kails: a space infused with personality and creativity… While facing redundancy from her full-time job in 2019, Kayleigh undertook some nail courses with Magpie Beauty. “I wanted to find a creative and therapeutic outlet, as well as future-proof…
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Salon in the Spotlight: Nail Angel Studley, Warwickshire
Bringing a creative flair to her West Midlands home salon, Anni Watson shares how she’s incorporated her artistic background and love for upcycling into Nail Angel Studley… “While starting a family over 20 years ago, I decided to qualify in nails. I always wanted to use my artistic talents, as…
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Ready to improve your nail art skills? MISSU invites you to a 14-day online challenge
Nail pros: practice and improve your nail art skills by taking part in a fun 14-day challenge, hosted by MISSU Nails. The innovative nail art brand is inviting techs to try a range of different designs from 6-19 May to expand their creativity, and be in with the chance of…
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