Katy P Video Guide

An award-winning nail tech’s guide to creating great video content

By Katy Pottle | 24 March 2024

The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…

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Safe salon

Salon Standards Alliance formed to raise awareness of beauty salon health & safety

By Scratch Staff | 16 June 2020

A number of nail techs and business owners have launched the Salon Standards Alliance, an organisation to create videos for consumers in the UK & Ireland to help them understand and promote safe salon practice. “The idea stemmed from a ‘Madge’s Chat Show‘ Zoom group organised by Marian Newman,” comments…

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Heart nails photo

How to attract clients with your nail photos & videos

By Scratch Staff | 22 November 2018

Award-winning nail vlogger, Natasha Lee, reveals why you should embracing editing to creating striking nail snaps & content to attract attention… Editing sounds daunting, and even though I spend about 80% of my time editing, it still causes me stress! However, for business promotion, a plethora of tools are available…

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Amanda Byrne share her love of acrylic, detailed nail designs and education

By Kat Hill | 28 July 2018

What is your all-time favourite nail product? My favourite nail product has to be the acrylic system. I just love how creative I can be with all the different colours, glitters and materials.   What designs do you love to create? I love doing very detailed hand painted art work,…

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