Rebecca orme press on nails

Nail Tech Talk: Rebecca Orme Nail Pro

By Callie Iley | 1 April 2023

After launching Get Press On Nails, a marketplace for nail artists to sell their own press-on nail designs for free, Rebecca Orme shares her goals of creating a bustling marketplace for press-on nails. Rebecca Orme discovered her passion for nail design as a child and enjoyed painting her own nails…

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Entity studio one soft gel tips header

Offer fast & durable nail extensions with Entity’s Studio One Soft Gel Tips

By Callie Iley | 31 March 2023

Offering nail extensions without the need for filing, resins or liquid and powder, the Entity Studio One Soft Gel Tips are light-cured, pre-shaped tips made from a soft, jelly-like material to support flexible, durable and comfortable wear. Designed to have reinforced strength at the arch, a break-resistant free edge, and…

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Jennifer oatham salon int he spotlight

Salon in the Spotlight: Boheme Beauty, Broxbourne

By Callie Iley | 30 March 2023

A fan of low-key nail looks and dainty designs, Jennifer Oatham styled her salon to match; with a minimalist aesthetic, neutral shades and a fresh, tidy finish. “I keep all of my products in drawers to ensure the salon is clutter-free. My clients always comment on how chilled they feel…

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Metallic nails jamy gel

Metallic pigments market to reach $3.4B by 2033

By Callie Iley | 30 March 2023

The metallic pigments market is predicted to reach $3.4 billion by 2033, alongside rising demand in a range of industries. Driven by demand from industries such as cosmetics, printing, coatings, and building materials, a report by FactsMR has found that the metallics pigment market is predicted to hit $2.3 billion…

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Emily o brien winner header mar23

WINNER ANNOUNCED: Scratch Snap March 2023

By Callie Iley | 29 March 2023

The winner of Scratch’s monthly nail art challenge has been announced as Emily O’Brien. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March & created nail designs inspired by ‘Miniature Manicures’ in the bid to win a prize from Gerrard International. Judged by Scratch‘s copywriter, Callie Iley,…

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Lauren mitchell tech talk hedaer

Nail Tech Talk: Lauren Mitchell of Phenomenail Wales

By Callie Iley | 25 March 2023

After leaving her job as a horse riding instructor due to a life-changing diagnosis of an invisible illness, Lauren Mitchell of Phenomenail Wales opens up about how becoming a nail technician helped her regain confidence and purpose. “I had acute onset Idiopathic Intracranial Hypertension, known as IIH, so I went…

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Shara lise nail designer salon in the spotlight

Salon in the Spotlight: Shara Lise Nail Designer, Bristol

By Lorna Brown | 23 March 2023

Determined to continue to pursue her dreams of being a professional nail artist despite her battle with cancer, luxury manicurist and acrylic specialist, Shara Lise Taylor, shares the story of her salon and nail journey. Qualifying in 2017, Shara has continued to hone her skills as a nail tech with…

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Jamy deniran nail tech talk

Nail Tech Talk: Jamy Deniran of JamyGelz

By Callie Iley | 18 March 2023

Lover of all things pink & sparkly, Jamiyla Deniran, known as Jamy, shares an insight into her life working from a tattoo studio in Hackney & reveals her plans for her future in nails Jamy’s nail journey began as a teenager when she began recreating nail art she had seen online.…

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Sarah rushworth salon in the spotlight feature

Salon in the Spotlight: The Nail Shed, Bolton

By Callie Iley | 16 March 2023

Long-time nail fanatic, Sarah Rushworth, struggled to find time to translate her passion into a career, in between working two jobs and raising a family. However, in November 2018, she decided to buy a garden shed and convert it into a nail studio, ahead of her nail training the following…

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Nail Tech Talk: Jodie Richards of Beauty Haven by Jodie

By Callie Iley | 11 March 2023

Lover of seasonal nail styles and minimalist designs, Jodie Richards of Beauty Haven by Jodie, shares her career story with Scratch and reveals her hopes for her future in the nail industry. Leaving school at 16, Jodie knew that she wanted to pursue beauty since her early teens. “I went straight…

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Gemma brown serenity salon in the spotlight

Salon in the Spotlight: Sérenity, Howden-le-Wear, County Durham

By Callie Iley | 9 March 2023

Wanting to create a salon space to reflect the professional and friendly services she prides herself on offering, Gemma Brown styled her salon using a grey, white and silver colour scheme, creating an elegant and contemporary feel. Leaving school in 2001, Gemma completed her Beauty Therapy NVQs at Levels 2…

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Male mani james reeve

How to attract men into the salon for manicures

By Katie Barnes | 9 March 2023

The nail industry is dominated by female clients, but do you do enough to attract and welcome the growing male market? From mechanics, hairdressers and grooms to fathers of the bride and office workers, the male nail salon clientele is expanding. This seems to have been made more publicly accepted…

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Maddi cook boss your salon mar23

Impostor Syndrome: What is it & do you have it?

By Guest Writer | 9 March 2023

Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked…

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Scarlett senter press on nails

Nail Tech Talk: Scarlett Senter of Scarlett Senter Nail Artist & Academy

By Callie Iley | 4 March 2023

Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails.  Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…

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Salon in the spotlight karen bolland 2 mar

Salon in the Spotlight: Angelic Beauty by Karen, Basildon

By Callie Iley | 2 March 2023

Karen Bolland shares her Parisian-themed salon setup with Scratch, revealing the inspiration behind her decor choices. After graduating from university with a History degree, Karen Bolland began her beauty training alongside her full-time job in 2003. Studying at evening classes at Phoenix School of Health & Beauty in Chelmsford, Essex,…

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