Nailympia Competitions adds Germany to its 2022 location line-up

By Rebecca Hitchon | 2 November 2021

Leading international nail competition, Nailympia, has extended its 2022 offering with a competition leg set to take place on 4, 5 & 6 March 2022 at Beauty Düsseldorf, Germany. The event will combine scores held from Nailympia Canada 2019 and Nailympia London 2022 to announce the champion of the fourth…

Looking for an Insta-worthy nail art kit? Check out this 5-piece set from Cally Cosmetics

By Rebecca Hitchon | 31 October 2021

Cally Cosmetics, home of the Cally Gel system, has launched a must-have product for nail artists, in the form of a complete nail art kit. As well as your nail art skills, the set’s gorgeous mint green and gold design is sure to wow clients atop the nail desk. Included…

NAIL TECH TALK: Victoria Nichol of Victoria Nichol Nails

By Callie Iley | 30 October 2021

Scratch chats to Victoria Nichol of Victoria Nichol Nails about the importance of self belief and making progress in her work… “I love that I can create something from nothing. Everything from shaping, filing, colour and the final design – the whole process is incredibly satisfying for me. “There is…

Are you a festive fanatic? Nailchemy’s winter gel polish collection is made for Christmas lovers

By Rebecca Hitchon | 28 October 2021

With the festive season nearing, Nailchemy has released a Christmas-themed gel polish collection, comprising six seasonal 15ml colours that you can come back to year after year. The Chorus collection, which features a versatile range of rich and creamy shades, takes its names from well-known festive choruses. Opt for Rockin’ Robin…

Bristol nail tech battling breast cancer bravely shares her treatment story

By Rebecca Hitchon | 27 October 2021

Every October, Bristol based nail tech, Danni Moore, has marked Breast Cancer Awareness Month by painting her nails pink. But this year is different, as she is battling breast cancer. After a lump that Danni thought was caused by breastfeeding was diagnosed as cancer on 1 July 2021, the nail…

Salon in the Spotlight: Kelly’s Beauty Box, Crawley, West Sussex

By Callie Iley | 27 October 2021

Established in 2016 by Kelly Crawley, Kelly’s Beauty Box outgrew its roots as a home salon and expanded into a new premises in May 2021. “Opening our new premises has been very exciting for us. Our aim is to provide the most relaxing and friendly service to all our clients…

The Beauty Accountant scoops national award for supporting UK businesses

By Helena Biggs | 26 October 2021

Ria-Jaine Lincoln, an accountant who specialises in advisory services for beauty businesses, has been awarded Sole Practitioner of the Year at the Accounting Excellence Awards 2021. A columnist for Scratch magazine, Ria-Jaine was previously recognised with the Covid Hero Award 2020 for her continued support and guidance throughout the pandemic…

Revealed: 7 top tips for becoming a mobile nail tech

By Chloe Randall | 26 October 2021

Transitioning from working in a salon or home based setup to a mobile mani lifestyle isn’t just as easy as popping in your car and getting on the road. From having to carry around your kit bag to managing your own finances and ensuring you have the correct insurance, there…

Looking for out of this world nail colour? Welcome Mii’s futuristic collection

By Rebecca Hitchon | 26 October 2021

Make-up, tanning brand Mii Cosmetics, which expanded into the nailcare market in August 2021, has launched a nail colour collection inspired by all things space. Just in time for party season, the collection sports a range of fun, stunning nail colours, from eye-catching duotones to metallics and glitters. The Planet…

‘Nail art’ tops Halloween beauty & wellness searches

By Rebecca Hitchon | 25 October 2021

Data from beauty trend forecaster, Spate, has revealed that ‘nail art’ tops the most searched-for terms for Halloween beauty and wellness searches 2021. The top four beauty trends searched with the term ‘Halloween’, when ranked by percent growth, are: ‘Fake Halloween nails’ (+62.2%) ‘Halloween pedicure’ (+46.0%) ‘Halloween Press-on Nails’ (+43.9%)…

Hermès, Louboutin, Dior & more: The high-fashion brands putting their name to nail polish lines

By Lilly Delmage | 25 October 2021

Scratch puts the spotlight on the high fashion brands dipping their fingers and toes into nail colour lines… Hermès Birkin owners can match their manis to their handbags, as Hermès has become the latest luxury brand to serve up a nail line. Les Mains Hermès launched on 15 October 2021…

Instagram adds practice mode & scheduling features to live broadcasts

By Helena Biggs | 21 October 2021

Good news for nail art demos & collaborations – Instagram has added ‘practice mode’ and a scheduling tool to its live broadcast feature. Ideal for advance promotion of your live – and keeping your followers in the loop about when you’re going to showcase new nail art designs or interview…

Nailchemy add to Genesis Acrylic range with 8 timeless autumnal shades

By Rebecca Hitchon | 20 October 2021

Nailchemy has launched the Twilight collection, its rich, eight-piece coloured acrylic offering for autumn 2021. Available in 20g sizes, the matte hues are: Sundown – the perfect pumpkin orange. Daybreak – a warm mustard hue. Dusk – a soft, smoky grey. Evenfall – a rich chocolate brown. Dark Forest –…

Lessons from a beauty PR pro: How to get your business noticed

By Guest Writer | 20 October 2021

Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties.…

Light Elegance unveils 12 nail colours for autumn inspired by travel

By Rebecca Hitchon | 14 October 2021

Are you dreaming of visiting faraway places? Let Light Elegance take you on a journey with its autumn 2021 collection Venture Into Beauty – 12 shades inspired by the beauty of travel and discovering new landscapes. Rich browns and taupes make up the collection, which is available in Colour and…