WAH Nails London to close

By Kat Hill | 17 July 2019

Nail salon chain, WAH Nails London, has announced its closure after 10 years of trading. On Friday 26 July, the doors of its Soho flagship salon will shut. Founded in 2009 by Sharmadean Reid MBE, the salon chain has been instrumental in the London nail art scene and the raising…

MANI MONDAY: Saved by the bell

By Sophie Nutt | 15 July 2019

Begin the week the right way with some nail inspiration this mani Monday! This nail look is taking us back to the 90’s with its bright, popping hues and Memphis Group-inspired shapes. Giving us all the Saved By The Bell vibes, this nail design comes courtesy of Asa Bree of Finger Bang…

WHAT I’M WEARING: Robyn Schwartz, Robyn Schwartz Nail Design

By Sophie Nutt | 14 July 2019

We want to see what you’re wearing on your nails! Robyn Schwartz, of Robyn Schwartz Nail Design, wears a fun and unique nail look for the summer. “These nails were made using Akzentz Gels – Performance Balance Cool Pink Gel and Luxio Innocent created the base pink. I used Options…

Create colourful nail services with Heaven Gel Polish

By Kat Hill | 14 July 2019

Offer a full spectrum of nail shades and effects with the Heaven Gel Polish system. Developed by skincare leader, Deborah Mitchell, the system boasts the ability to create endless colourways as the gel polish shades can be mixed to create custom colours and the ideal match for client needs. The range’s…

Salon in the Spotlight: PAINT by Jaz, St Leonards On Sea, East Sussex

By Kat Hill | 10 July 2019

After spending the last ten years building up here clientele and reputation in the local area, last year Jaz Moger decided  it was around this time fly solo and open my her beauty studio – PAINT by Jaz. “I wanted something different to renting a space in a hairdressers which…

Why c-curve’s are imperative to a great final nail shape

By Katie Barnes | 9 July 2019

While the c-curve on a nail enhancement has the important role of creating an attractive enhancement and providing strength, it is also responsible for a considerable part of the desired finished free edge shape. The nail’s c-curve isn’t just found at the natural free edge point; it starts where the…

#TRENDINGTUESDAY Amy Clarke, Nail Artist & Educator

By Sophie Nutt | 2 July 2019

We want to see the designs trending at your nail desk! Amy Clarke, of Amy Clarke Nail/Make-up Artist & Educator, reveals nude shades with a hint of sparkle have been popular with her clients recently. “This particular colour scheme of neutral colours have been quite popular this summer with the…

Help your business rise to all occasions this summer

By Scratch Staff | 1 July 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, serves up top tips to help clients prepare for summer events – while you boost your bottom line… Summer has finally arrived, and with it, so has occasion season. With so many weddings, parties and other notable events taking…

Salon in the Spotlight: Linnails, Hyökännummi, Finland

By Kat Hill | 26 June 2019

In search of a creative outlet to occupy her during maternity leave, Miia Linna was drawn to the world of nails. “It was actually my best friend who suggested that I should try my hand at nails as she knew that that was something I’d enjoy,” smiles Miia Linna. “In…

Drink in summer style with The Gel Bottle Inc Summer Cocktail Collection

By Kat Hill | 22 June 2019

Get ready to drink in summer style with the latest colour collection from The Gel Bottle Inc. Inspired by the brand’s favourite tipples, the Summer Cocktail Collection sees 12 new gel polish shades. Boasting up to four weeks’ wear time, the formula is highly pigmented, non-shrink and non-yellowing. The colours…

Lewis Capaldi shows love for nail pro’s portrait nails

By Helena Biggs | 17 June 2019

Scottish singer-songwriter, Lewis Capaldi, has become as much known for his hilarious social media posts and videos as he has his music. One post that truly stands out was on the 22-year old’s Twitter feed, where he wrapped a towel around his head and sported a quirky pair of sunglasses…

WHAT I’M WEARING: Sherrine Jermy, Sherrine’s Sparklies

By Sophie Nutt | 16 June 2019

We want to see what you’re wearing on your nails! Sherrine Jermy, of Sherrine’s Sparklies, wears nude nails with nature-inspired detailing. “I used Premier Gel’s LBG in Paris with a layer of INK London Additions Clear Holographic in Pearl. I then used water colour inks to create the green-yellow ‘clouds’.…

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

WHAT I’M WEARING: Terri Eaton

By Sophie Nutt | 9 June 2019

We want to see what you’re wearing on your nails! Terri Eaton wears a glam take on milky nude nails. “I am trialling some of The Gel Bottle Inc products at the moment. I was desperate for some opal effect nails but wanted a crushed pearls effect also, so I…

South West training outlet expands

By Kat Hill | 1 June 2019

Scratch Stars Award 2017 finalist turned session stylist, Marie-Louise Coster, has announced an additional string to her training bow. Training with All About Mi will now also be available in Marlborough, Wiltshire, thanks to a new partnership with Indulgence Beauty Salon and Clinic. The additional venue will allow professionals to…