Latest Nimue skincare products revealed at Leeds event
Sweet Squared hosted an intimate event for Nimue Skin Technology customers. Held at S2’s headquarters in Leeds, customers were invited to share their thoughts, ideas and views directly with S2 co-founders, Samuel and Samantha Sweet, and were presented with the latest product launches by European educator for Nimue, Vicky Convey.…
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WHAT I’M WEARING: Jemma Ball, Jemma Bailey Beauty
We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND Chic Shock collection. “I created the nails by extending them with CND Liquid and Powder before using CND Shellac in…
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CND™ to welcome summer with Boho Spirit nail shades
With summer in sight, CND™ is to introduce four new shades in both VINYLUX™ and SHELLAC™ formulas. The Boho Spirit collection features Offbeat – a punchy reddy-pink, Uninhibited – a peachy coral, Vagabond – a primrose yellow, and Gypsy – a zesty orange hue. “Bohemia beckons with this spirited collection,” comments…
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Facebook Live tips for nail businesses
Facebook Live videos are a great way to communicate with your clients, build up excitement and yield an instant reaction. Fee Wallace, lead educator for Sweet Squared and nail vlogger, explains how to get the best out of the social media tool… Making live videos to promote your business can…
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CND™ launches four pastel nail shades for spring
Embrace super-sweet nail tones for spring with CND™’s Chic Shock collection. The four shades are available in both Shellac™ and newly-reformulated Vinylux™. The line up sees pastel pink, Candied; baby blue, Taffy; delicate yellow, Jellied and chalky lilac, Gummi. The four new hues have been inspired by the South Korean K-Pop…
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Marian Newman reveals line of :YOURS Love stamping plates
Create speedy nail art designs with the latest stamping plates from :Yours Loves, designed by Marian Newman. Inspired glamorous jewellery, the four new plates see a variety of graphic designs for clients to choose from for speedy nail art in the salon for a variety of length of nail. Used…
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Join Sweet Squared and CND™ in the hunt for the UK’s unstoppable woman
Celebrating women who have overcome adversity to achieve their goals and those who have not let anything stand in their way, CND™ and Sweet Squared have launched a campaign and are asking for your help. Assisted by a panel of successful female judges, including Marian Newman and Sue Marsh, CND™ and Sweet Squared…
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COURSE BITES: Lecenté Perfecting Powders
Course Details: “This class has been designed to focus almost entirely on powder application,” reveals Maria Cientanni, director at Lecenté. “This includes our Chrome, Neon Powders and Stardust products and our Layer It! “There is a focus on chrome and neon powder application, along with the chroming technique with Stardust and…
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#TRENDINGTUESDAY Lisa Blair, Luma Nails
We want to see the designs trending at your nail desk! Lisa Blair, of Luma Nails, reveals that neon smoke designs have been really popular with her clients recently. “Clients have been blown away with this effect. I find my clients are getting more adventurous when it comes to nail…
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Lecenté launches six-piece sparkly spring collection
Delight clients with the pretty six-piece spring collection from Lecenté, launched to help show off some sparkle this season. The collection features duos across the Ombré, Multi Glitz and Chunky Glitter categories in refreshing spring shades and pretty pastels to inspire nail artistry. The range also launches alongside two new application brushes. Lecenté distributor, Sweet…
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Team CND™ styles nails for Sophia Webster AW18
Vibrant, dazzling and opulent nails created by the CNDTM nail team, spearheaded by creative lead, Marian Newman, flawlessly complemented shoes and accessories for the Sophia Webster showcase of her autumn/winter 2018 collection, I Don’t Need A Mango To Tango. Held at the Café Royal hotel in London, the presentation was a glitzy…
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Wax:One range joins Sweet Squared’s distribution portfolio
Sweet Squared has added the wax:one brand to its distribution portfolio to help professionals offer a fast, comfortable waxing service. Developed for today’s modern active client, wax:one products have been formulated to offer smooth results while minimising the risk of ingrown hairs. Key features revealed by the wax:one range include: simple solution – one Hot, one…
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VALENTINE’S DAY DESIGNS: Jemma Bailey
Love is in the air and we’re counting down to Valentine’s Day with some super sweet nail styling! Jemma Bailey at Jemma Bailey Beauty had our hearts aflutter with this romantic red design. Contrasting white ornate detailing, Jemma used hot red CND SHELLAC™ shade, Wildfire. To complete the look, a scattering of crystals…
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Two CND™ shades return
CND™ and Sweet Squared have revealed the return of two popular shades. Cuppa Joe will be available in both Shellac™ and Vinylux™ systems. In addition, Popular™ shade, Bloodline, will now also be available in Shellac™. The shade are back and back to stay, Samantha Sweet, Sweet Squared co-founder, reveals. “We know our nail…
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Sweet Squared announces acquisition of hair brand distributor
Sweet Squared, UK distributor of CND, Lecente, MoroccanTan, Waxperts and more, has acquired ICON Consultancy, a distributor and marketer of premium professional hair care brands including Kevin Murphy, Smith & Cult and Oribe. “Sweet Squared and ICON are such a great match,” comments Sweet Squared’s founder and MD, Samuel Sweet. “We create awesome synergies…
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