Inside look: Sweet Squared’s CND Plexigel™ Tour, Brighton
Sweet Squared has been touring the UK with CND Plexigel™, hosting education events in various locations for nail professionals to learn about the system. I caught the event when it stopped off at The Grand Brighton, on 21 March 2022. I was greeted by Sweet Squared co-founder, Samantha Sweet and…
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Give nails a colour refresh for spring with CND™’s Rise & Shine shades
CND™ has unveiled is five-piece spring 2022 nail colour collection, Rise & Shine. The energetic, glossy hues and sunny shades are designed to give nails ‘a spring awakening’ and include: Among the Marigolds, a delightful yellow Oceanside, a vibrant turquoise Mind Over Matcha, a muddled light green Poppy Fields, a…
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Keen to learn about CND™ Plexigel? Go on tour with distributor, Sweet Squared
Sweet Squared has announced its CND™ Plexigel tour of the UK, an education event for nail professionals to learn all about the system. Designed as a versatile and convenient multi-problem solution for nails, CND™ Plexigel offers strength, length and shape, that lasts up to three weeks, with minimal application time.…
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Light Elegance turns to the Farmers Market to inspire 6-pc nail colour collection
Spring is officially here (for nail colour, anyway) with six shades that embody sunnier weather and new beginnings. Responsibly formulated and creatively concocted to be the perfect addition to any spring look, the Light Elegance Farmers Market collection took its inspiration from colours, scents, and tastes from fresh offerings at…
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Light Elegance turns to the art world to inspire 12 spring nail shades
Light Elegance is encouraging nail technicians to find the artist within them with the 12 shades in its spring 2022 nail colour collection. Inspired by classic art masterpieces, ‘The Artist’ collection features soft and neutral tones which have been paired to complement each other and your client’s style. The shades…
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My experience of Academy2 for nail training
Leeds-based salon owner, Laura Costello, shares her Academy2 learning journey as she gets to grips with the CND PLEXIGEL system… RagDoll Nails owner, Laura Costello, has always been a fan of the CND™ brand. Her foray into the nail world kicked off with the CND™ Complete course in 2013, courtesy…
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Leeds nail tech scoops CND™ EMEA Education Star Award
Victoria Trafford, a nail and beauty educator from Leeds, has been awarded the CND™ EMEA Education Star accolade 2021. An education ambassador since 2017 for Sweet Squared (distributor of CND UK&I), Victoria teaches CND™, LASHUS, Light Elegance, Wax:one & MoroccanTan courses. She has been instrumental in the development of Sweet…
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An inside look: How Academy2 can change up your nail education journey
It’s been dubbed an ‘education epicentre’, combining online learning with in-classroom hours and masterclasses so you can learn nail skills – and more – at your own pace. Academy2 from award-winning nail & beauty training provider, Sweet Squared, is Habia accredited, and means that the company’s education programme is now…
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Light Elegance unveils 12 nail colours for autumn inspired by travel
Are you dreaming of visiting faraway places? Let Light Elegance take you on a journey with its autumn 2021 collection Venture Into Beauty – 12 shades inspired by the beauty of travel and discovering new landscapes. Rich browns and taupes make up the collection, which is available in Colour and…
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Sweet Squared launches Academy2 platform to inspire & educate beauty pros
Nail and beauty distributor & training provider, Sweet Squared, has launched education platform Academy2 to make learning more accessible for industry professionals. The platform offers Sweet Squared’s award-winning HABIA (Hair and Beauty Industry Authority) accredited course programme, with a mix of online and in-person teaching. This allows more professionals to…
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Get party-ready with 6 CND™ shades for winter 2021
After a trying 20 months, we’re ready to party – and no party look would be complete with a stunning nail look. CND™’s Party Ready collection has launched to celebrate a renewed outlook on life and all that is to be rejoiced. “This range of effortless yet glam holiday shades…
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Nail techs, here’s how you can prevent hand & wrist pain
Scratch sources advice for those that suffer with hand and wrist pain, so you can stop feeling the strain… Samantha Sweet, co-founder of Sweet Squared, shares that repetitive strain injury and carpal tunnel syndrome will always be a likelihood for pros, due to the nature of the job. “Filing is the…
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London educator takes learning to the next level with ITEC approved nail courses
Scratch speaks to renowned nail tech and educator Anna Lee about her industry journey, bridging the ethnicity gap and launching Creative Academy London Anna began her journey in the nail industry in 2004, where she enrolled on a part-time nail course at her local course, for ‘something to do.’ Anna’s…
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The 4 Sweet Squared nail kits you need this summer
Sweet Squared has collaborated with four talented nail technicians to launch the Sweet Summer Edit. Finding inspiration from the summer season, Jemma Ball, Laura Costello, Natalie Whitehouse and Conni Arnott have created their own CND™ and Light Elegance kits. Let’s meet the kits… 1. Mediterranean Moments by Jemma Ball Jemma’s…
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Sweet Squared kicks off e-file education with exciting product launch
To coincide with the launch of the Light Elegance Zippy Gen2 e-file, Sweet Squared has launched online e-file education and will be hosting e-file education at its multiple training centres later this year. “E-filing is an amazing skill to speed up your services and enhance your business,” says Sweet Squared…
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