Archive for November 2017
LECENTÉ announces Nataliya Al-Ta’ai as lead educator
Sweet Squared educator, Nataliya Al-Ta’ai, has taken on the role of lead educator for nail art brand, Lecenté. Nataliya will be making her debut by creating, organising and facilitating three…
Read More#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art
We want to see the designs trending at your nail desks! Diana Pajeva, of Diana’s Nail Art, revealed that reds are increasing in popularity as Christmas draws ever-closer. “With the…
Read MoreNail anatomy: an overview
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, serves up insight on nail anatomy… As a professional nail technician, it is paramount that you familiarise yourself with all parts…
Read MoreAn evening with Pixie Lott at the KISS Products party
Last week saw the chance for myself and Sophie to party with Kiss Products’ ambassador, Pixie Lott, at the #PixieLottxKISS event. For the lavish party hosted by Alex Silver PR,…
Read MoreHIGH DEFINITION unveils new marketing hub
High Definition has revealed a new marketing hub that aims to equip its stylists and stockists with promotional assets in an instant. Supporting the professional, the new hub will allow…
Read MoreMINTEL ANNOUNCES four key beauty trends for 2018
Market research company, Mintel, has revealed four trends set to impact the global beauty and personal care market in the year ahead. Its findings for 2018 are: Biotechnology, together with…
Read MoreScratch team gets immersed in Scentered products
On Friday, myself and Kat were invited to an event held by Scentered – a range of natural aromatherapy products that are designed to help the user stay centred, wherever and whenever. Fresh-faced…
Read MoreSESSION STYLIST heads up nail team for iconic fashion event
Nail tech, Nickie Rhodes-Hill, led a team of eight for a live fashion showcase that celebrated British designer, Phoebe English. Held as part of the Fashion in Motion series, which…
Read MoreWHAT I’M WEARING: Emma Atkinson
Emma Atkinson gave her nails some TLC with this glamorous mani, perfectly fitting with the festive season. “I sculpted a thin layer of clear acrylic using NSI Attraction Crystal Clear…
Read MoreCapture The Moment with IZABELLE HAMMON LTD
Izabelle Hammon Ltd has revealed Calgel’s autumn collection – Capture The Moment. Inspired by the nostalgia of polaroids and old film cameras, the collection sees four new photo-ready shades: -CG845 Get…
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