Revealed: 4 shades added to HD Pro Flex it! Hema free range

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HD Pro, the product line innovated and developed by award-winning champion tech, Hazel Dixon, has added four new shades to its builder gels, the Flex it! Hema free range. The latest shades to join the range are cover pearl, cover shimmer, white pearl and white shimmer which are also Hema free. The Flex It! range…

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Tom Daley announced as Rimmel’s first global male ambassador

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Rimmel London is making a splash as it has announced that Olympic diver, Tom Daley is Rimmel’s first global male ambassador. The signing of the Olympic gold medallist and double world champion is part of Rimmel’s mission to break down beauty boundaries and Tom will join the cast of faces for the Match Perfection foundation…

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The Great Scratch Shoot Out 2022: THE RESULTS

Shoot out winners

After a whopping 79 entries for this year’s The Great Scratch Shoot Out, the winners have been revealed… The top three prizes and the winner of the Voter’s Choice accolade were revealed at Olympia Beauty as well as via a live stream on our social media platforms. The top three sees: 1st- Ania Kesiak 2nd-…

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Bring autumnal vibes to clients with Jessica’s Refined collection

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Jessica Nails has revealed the Refined collection in time for the autumnal season, available in its Phēnom formula. The collection sees three neutral additions to the three-step quick-drying, high-shine manicure system, which now boasts over 70 shades to choose from. Intended to provide effortlessly chic nail looks, the Refined collection includes: So Fresh- subtle cashmere…

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Secret Spa unveils app to support beauty freelancers

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At-home beauty and wellness marketplace, Secret Spa, has launched Solo, an app for freelancers working in the personal care sector.  Solo offers a platform tailored to various aspects of a freelancer’s business, from online consultation forms to a travel time calculator, booking system, marketing tools and a professional website. “Solo is the next chapter in…

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Behind the Brand: All about Parisian brand, Manucurist

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Scratch shines a spotlight on French nail brand, Manucurist, which has a green philosophy & focus on mood-boosting products… From France with love, Manucurist is a Parisian brand which focuses on sustainable nailcare and treatments, with natural bio-sourced ingredients at each product’s core. The brand was co-founded in 1996 by Gaëlle Lebrat-Personnaz and her mother,…

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Celebrity manicurist launches 8 week workshop for nail pros to become ‘nailpreneurs’

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Celebrity manicurist, Julie Kandalec, has launched an addition to Julie K Nail Academy, an exclusive eight week online business course which will turn nail pros into nailpreneurs. The course is designed for nail professionals who want to elevate their careers beyond traditional salon life and build an exclusive VIP service-based business in their local markets.…

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Get creative with Lecenté’s Inner Artist collection

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Are you looking to get creative? Inspired by the inner artist within every nail technician, Lecenté’s collection is dedicated to the nail pro.  The Inner Artist collection comprises eight gel polishes and five dabbing foils, which are designed to be dabbed on the cured layer of foil gel. The gel polish shades include:  Expression- a…

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Revealed: The most popular nail looks for summer holidays 2022

Holiday nails

With the end of summer in sight, it can now be revealed which nail looks consumers were most interested in ahead of their summer holiday this year. According to Clarins Beauty Daily, ‘holiday nails’ topped the chart significantly at a total of 414,960 yearly Google searches, followed by ‘Skincare ingredients & sun exposure’ being searched 78,120 times.…

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