Behind the Brand: All about Parisian brand, Manucurist
By Chloe Randall | 23 September 2022 | Brands, Feature
Scratch shines a spotlight on French nail brand, Manucurist, which has a green philosophy & focus on mood-boosting products…
From France with love, Manucurist is a Parisian brand which focuses on sustainable nailcare and treatments, with natural bio-sourced ingredients at each product’s core.
The brand was co-founded in 1996 by Gaëlle Lebrat-Personnaz and her mother, a pioneer in France in the development of nail-focused salons. Their aim has always been to bring a smile to peoples’ faces through their brand, and as Manucurist’s popularity grew, its focus turned to product creation, distribution and then retail in 2016.
Gaëlle took over the running of the brand in this same year, following a successful career in fashion and luxury brands. She had a desire to make Manucurist accessible to both the general public and professionals, so everyone can practice responsible beauty without compromising on quality and durability.
“Our mission is to offer professional quality nail polishes and treatments that make people happy and are above all, as clean as possible for health and the environment,” Gaëlle explains.
Manucurist is a partner of more than 400 institutes and 70 spas across the globe and ‘committed to a ‘more transparent and responsible cosmetic world’.
“It also meets the legitimate demand of consumers who demand higher standards and effective formulas that respect our health and the environment,” adds Gaëlle. “The brand’s ethos is to be an expert in colour and nailcare, while campaigning for uncompromising beauty.”
The products include:
- Nail polish
- LED Gel Polish (Green Flash)
- Top & base coats
- Nail polish corrector pen
- Gel polish remover & wraps
- Lamps
- Nailcare products
- Handcare products
- Kid’s nail polish
- Emery boards
- Nail art tools
- Accessories
Focus on… Packaging
“Manucurist’s product packaging is designed to have the minimum impact on the environment,” shares Gaëlle. “Glass and cardboard is used to package our products and we are always seeking innovative new materials for even greener products.”
The box from each delivery can be recycled or used as dry material in a compost heap, and the packaging chips are made from 100% corn starch which are water soluble so can be washed in the sink, or used within compost.
“Our packaging has been designed with professionals to offer the best application experience and results. With my background in visual merchandising, I had a clear vision of what I wanted in terms of aesthetic which is that our products should look great in a bathroom or on a night stand, with a simple yet immediately recognisable design.”