Posts by Guest Writer
3 reasons why your beauty business should consider voucher codes in affiliate marketing campaigns
Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back deals as part of affiliate marketing campaigns… Whether you sell beauty products online or you’ve recently started welcoming clients back into your nail salon, everyone…
Read MoreFeeling stressed & anxious? Meet the mental health coach who’s familiar with the beauty sector
Mental health coach & speaker, Dave Heffernan, has created a Facebook group to support those in the beauty & wellness sectors who are feeling stressed and anxious in their professional or personal lives for just £9.99 a month. Here, he reveals more about his beauty industry affiliation and how he can help… My understanding of the…
Read MoreThe differences between an allergy & irritation
Caroline Rainsford, head of scientific & environmental services at the CTPA, reveals the differences between allergies and irritation and how to spot them… People often describe any type of reaction as an ‘allergy’, especially when talking about reactions to cosmetics. In fact, the two main types of reactions to cosmetic products are ‘irritant’ and ‘allergic’…
Read MoreNouveau Lashes experts explain why D.I.Y lash lifts should never be done at home
As leading lash experts, we feel that it’s our duty to advise on the best possible way on how to look after lashes. In our opinion (as well as the views of experts in the fields of optometry and trichology), there are dangers to using D.I.Y lash lift kits at home. This is largely due…
Read More5 steps to a flawless wax service
Salon System educator & waxing expert, Lisa Stone, shares her waxing tips for summer… Even though we may not all be able to jet off to exotic beaches this year due to Covid-19, it doesn’t mean that clients will want to scrimp on their wax services. Warm weather and long summer nights will encourage the…
Read MoreNail students showcase sustainability themed competition creations
Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, reveals how her students have been learning & developing their skills during lockdown… It has been a turbulent year for the nail industry, however my part-time nail students have excellent throughout lockdown and created some amazing nails for a competition…
Read MoreCoronavirus: Should you raise your treatment prices when you reopen?
Jenni Draper, session nailist & PR/creative manager at Louella Belle discusses whether nail and beauty businesses should consider raising their treatment prices after lockdown… As outlined by the UK government’s guidance on our roadmap out of lockdown, nail and beauty salons are provisionally set to reopen on 4 July. This leaves many therapists re-examining what…
Read MoreAre you eligible for a music license refund?
Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, explains why businesses affected by Covid-19 could be eligible for a music license refund… If you use, play, or listen to recorded music at your business or organisation, the chances are that you may need or already obtain a music license. If that’s…
Read MoreGeorgie Smedley Group shares advice for reopening
Jazz Christodoulou, of Georgie Smedley Group, shares her top tips to preparing for reopen… It’s been months since we have seen our clients, and during this difficult time, our clients and friends have really come to understand just how important our industry is! Salons, hairdressers, beauty therapists and nail technicians not only help us look after…
Read MoreAre you charging enough?
Top tech & tutor, Sadie Hynes, of Britannia Beauty & Training, shares her thoughts on pricing… ‘Know your worth, then add tax’. I posted this quote along with the story behind why I was increasing my prices when we go back to work on a well-known community page – and the response was huge! Throughout…
Read MoreNail art options for every skill level
Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Awarding winning nail tech, Dorota Palicka About Dorota Dorota moved with her family from Poland to a small village in Scotland in 2006. Due to the language barrier she was not able to work as a nail technician until 2009…
Read MoreThe differences between working as a nail tech in the UK & the US
Celebrity manicurist & international nail fashion designer, Naomi Gonzalez-Longstaff, reveals the differences & similarities between working as a nail tech in the UK and the USA… I have been travelling globally for my career over the past 12 years. I’ve been to Mexico, Puerto Rico and Spain, to name just a few countries, to create…
Read MoreWhy I’ve installed nail desk screens in my salon
Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, reveals why she has added perspex screens to the salon’s nail desks… The official government guidelines for the re-opening of nail salons are due to be released shortly. Most of the proposed guidelines seem straightforward but there has been great debate about the use…
Read More5 ways to prevent burnout in the nail salon
Janan Saher, director of Aviva Day Spa in Luton, shares advice on how to avoid burnout… As the old saying goes, ‘prevention is better than cure’, and this is something we all need to prioritise while we prepare for the new year. It’s important to recognise beauty pro burnout in both yourself and your employees. You may…
Read MoreHow one therapist created hand care products for key workers
Beauty therapist, Beverley Braisdell, shares the story of fellow beauty pro, Emma Harvey – who has created a hand cream and serum for NHS frontline staff & key workers… When I saw what my amazing friend and former colleague Emma Harvey, of Spa Butterfly, Wigan, had created during her time in lockdown, I knew it…
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